William Jackson Food Group | Company Profile, Marketing Contacts, Media Spend, Brands
Based in the UK, WJFG produces a variety of foods under several brands.
|Main Telephone||01482 223 223|
|Main Fax||01482 218 610|
William Jackson Food Group ContactsContacts (5/10)
|Richard S.||Chief Operating Officer, Aunt Bessies||East Yorkshire|
Sample of Associated Brands
|Norman S.||Chief Executive Officer||East Yorkshire|
|Gary U.||Group Finance Director||East Yorkshire|
|Chris G.||Chief Information Officer||East Yorkshire|
|Shaun S.||Sales Director - Aunt Bessies||East Yorkshire|
|William Jackson Food Group||*|
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Female Engagement Opps: Aunt Bessie's goes with St Luke's for ATL campaign
Subject: TV, Sponsorship, Online, PR, In-Store, Above-the-Line, Female Engagement.
Company: Winmo), owned by William Jackson Food Group.
Opportunity: Following a review issued late last year, Aunt Bessie’s has appointed St Luke’s to its £10m ad account to get to work on an ATL campaign for the frozen-food brand. TV, in-store, online, PR and sponsorship activity have all been the bulk of the brand’s marketing activity with campaigns launching all throughout the year.
The company has recently expanded into the ambient cake category through a licensing agreement with Bright Blue Foods, in addition to boosting its presence in savoury dinner dishes. With an April-ending fiscal year, you’ll want to reach out to be top of mind of where the brand’s marketing pounds for FY17 are allocated to.
On a more immediate note, with the National Yorkshire Pudding Day is right around the corner (7 February), Aunt Bessie’s is encouraging fans to try its very own Yorkshire pud wedding cake. Therefore, female-focused ad sellers are encouraged to reach out for this and ongoing opportunities as the company looks to take advantage of consumers who prefer the convenience of a frozen meal.
The only challenge the brand faces is convincing new consumers to trust and rely on the taste quality of its products, when they may have experienced a soggy vegetable or two in the past consuming other frozen meal brands.
Incumbent: VCCP held the account for six consecutive years. The brand is likely to continue using the VCCP-created Margaret and Mabel characters in its advertising as Aunt Bessie’s paid the agency for some unaired work before splitting with them.
Other Agencies: ZEAL Creative recently won the brand's below-the-line AOR spot and will help with promotional and shopper marketing.
William Jackson Food Group
Freightliner Road, Hull, East Yorkshire, HU3 4UW, 01482 223 223
Ms. Lorraine Rothwell
Mr. Jeremy Hughes
Customer Marketing & Insight
Ms Claire Simpson