Sacla | Company Profile, Marketing Contacts, Media Spend, Brands
Sacla produces a wide range of Italian food products for consumers.
|Main Telephone||01494 687 900|
|Main Fax||01494 681 494|
Sacla ContactsContacts (5/7)
|Angie T.||Finance Director||Buckinghamshire|
Sample of Associated Brands
|Darren G.||Marketing Director||Buckinghamshire|
|Clare W.||Marketing Manager||Buckinghamshire|
|Nigel A.||Commercial Manager||Buckinghamshire|
|Liz T.||Commercial Manager||Buckinghamshire|
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Campaign Imminent: Italian soda brand La Galvanina taps PR for brand awareness push
Subject: TV, Sponsorship, Experiential, In-Store, POS, Print, Digital, Back to School, Social Media.
Brand: La Galvanina, distributed in the UK by Sacla, owns two mineral water sources located in Central Italy and produces pure mineral water, a range of sodas and iced teas.
Opportunity: After securing a new Tesco listing and launching in 400 stores across the UK in January, the Italian soft drink brand appointed Fleet Street Communications to run consumer PR. The programme to build brand awareness of its heritage and premium background will use traditional PR and social media channels.
This is on heels of Sacla appointed The Village Communications to handle media planning and buying.
Target Markets: Sparkling beverage consumption is high amongst Gen X,Y and millennial females, along with health conscious individuals sceptical of ‘diet' and ‘low calorie' options and families looking to steer clear of sugary sodas.
Competitors: Include Coca-Cola's PepsiCo pushing its Aquafina FlavorSplash and Sunny Delight's Sparkling Fruit2O, along with Cascade Ice and Clear Choice.
Italy House, 16 Warwick Road, Beaconsfield, Bucks, HP9 2PE, 01494 687900
Mr Darren Grivvell
Ms Clare Wood