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Nationwide Building Society | Company Profile, Marketing Contacts, Media Spend, Brands




Nationwide Building Society is a mutual financial institution. The bank offers customers savings and checking accounts, as well as personal loans, mortgage loans, insurance, and online banking options.

Main Telephone 0800 30 20 10
Main Fax
Primary Address
Nationwide House
Pipers Way
Swindon, Wiltshire SN38 1NW
England

Nationwide Building Society Contacts

Contacts (5/18)
Name Title City
Geoffrey H. Group Chairman Wiltshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0800 30 20 10
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Nationwide House
Pipers Way
Swindon, Wiltshire
SN38 1NW
England

Sara B. Chief Marketing Officer Wiltshire
Mark R. Group Finance Director Wiltshire
Chris R. Group Retail Director Wiltshire
Bryce G. Director, Corporate Affairs Wiltshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nationwide *******
Nationwide Credit Card *******
Nationwide Insurance ********

Agency Relationships


Brand Agency Service From To
********** **** Creative 2015 present
********** *** ****** ******* Media Buying, Media Planning unknown present
********** ****** **** **** Creative 2015 present
********** ****** **** *** ****** ******* Media Buying, Media Planning unknown present
********** ********* **** Creative 2015 present

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WinmoEdge

Close Watch – Score 50: Nationwide steals Barclays CMO as head marketer ahead of CEO start


Update (01 Dec): Like we told you recently, Nationwide is a long-term agency opportunity and is even more so now that we’ve learned the company has tapped Barclays' Sara Bennison as its new CMO, ahead of the new CEO start date. This role is now part of the group’s executive committee as Nationwide continues to drive brand awareness and increase its brand profile, which we go into further detail below. 

Mr. Stephen Leonard, current marketing director, will report to Ms. Bennison, the second head marketing decision maker to leave Barclays this year. Ms. Bennison is on the board of ISBA and the IPA’s client council in addition to being a Fellow of the Marketing Society. She has been Barclay’s CMO since September 2008, focused on driving digital channel growth. She was previously a head marketer for BT.

This head marketing decision maker hire puts Nationwide into a ‘Close Watch‘ status with a score of 50%, meaning the likelihood of a media agency review (possibly digital or creative as well) will grow with a predicted shift by December 2016 or as late as March 2017. In the meantime, the company is looking to grow its above-the-line and digital activity, so reach out using the tips below to secure some new business. 

Subject: Digital, CRM, TV, Cinema, Direct Mail, Press, Online, B2B, Sponsorship. 

Company: Nationwide Building Society is a mutual financial institution.

Opportunity (BT Openreach's CEO Joe Garner to take over, who will take on the role after BT names a successor in the spring. 

Keep in mind that there are often several marketing executive shifts when a new CEO takes over, so we're keeping our eye on Mr. Garner's choice to bring on a new head marketer. This often happens between nine and 12 months after a CEO comes on board, so stay tuned. 

Nationwide accounted for more than a quarter of total net lending to the UK housing market at the end of Q1 of fiscal year 2015/16, the three month period to 30 June, 2015. With a fiscal year ending in March, you still have time to be part of Nationwide's planning and budgeting for the next fiscal year. Although Mr. Garner won't be joining until March 2016, you'll still be able to secure revenue in advertising. On an agency level, this is a long-term opportunity, so stay tuned for more info. 

We told you earlier this year to expect a campaign launch and media planning to include digital spaces as the company looks to reach a younger demographic, which was correct as digital ads have increased rapidly in the last several months. Looking ahead, Nationwide says they'll seek to boost the brand through enhanced marketing in traditional and digital during the 2015/16 fiscal year as the brand was in seventh place for spontaneous brand awareness at the end of the last fiscal year.

Experience: Mr. Garner has been with Openreach for almost two years and he is leaving just as communications regulator Ofcom is investigating whether Openreach should split from BT. There, he worked with agencies Maxus, AMV/BBDO, AV Browne Group and Now. Previously, he was head of HSBC UK, working directly with banking clients such as First Direct and Marks and Spencer Bank. He has also held senior positions at Dixons Stores Group and Proctor and Gamble. He is also the Chair of The British Triathlon Foundation Trust.

Digital Breakdown: Moat UK reports that Nationwide Insurance has run 218 standard, four high impact and 21 video ads so far this year. These ads made it to 1,305 destinations, less than 1% being mobile. Of those published, 63% found their way through programmatic, and display activity has rapidly increased the last few months. 

This is compared to 119 standard and 23 high impact ads run last year, across 1,279 publishers. This year's top destinations included rightmove.co.uk, moneyfacts.co.uk and youtube.com. 

Media Spend: Per Nielsen, Nationwide has increased its media spend every quarter between 2014′s Q3 and this year's Q2. Last year, total measured media reached £24m and the first half of this year reached nearly £19m. Most of the media spend has gone towards TV, press, direct mail and cinema. 

Agency Roster: Havas Media UK handles the media account. 

Nationwide Building Society
Nationwide House, Pipers Way,  Swindon, Wiltshire, SN38 1NW, 0800 30 20 10

Ms. Sara Bennison **
Chief Marketing Officer
sara.bennison@nationwide.co.uk

Mr. Paul Cooper
Head, Digital, Mobile Banking & Self Service 
paul.cooper@nationwide.co.uk

Mr. Alex Bennett
Senior Manager – Digital Marketing
alex.bennett@nationwide.co.uk

Mr. Neil Holloway
Lead Brand Marketing Manager – Strategy and Planning
neil.holloway@nationwide.co.uk

Ms. Gemma Pauley
Brand and Advertising Manager
gemma.pauley@nationwide.co.uk

**We cannot confirm this email, but this matches company format and will likely be the correct address once her new role becomes official.