Royal Bank Of Scotland | Company Profile, Marketing Contacts, Media Spend, Brands
Royal Bank Of Scotland is one of the retail banking subsidiaries of The Royal Bank of Scotland Group plc. The bank offers personal banking, online banking, mortgages, bank accounts, credit cards, savings, loans and other financial services to its customers.
|Main Telephone||0131 556 8555|
Royal Bank Of Scotland ContactsContacts (5/24)
Sample of Associated Brands
|Darren B.||Technology Director - Williams & Glyn||Midlothian|
|Adam W.||Chief Information Officer, Corporate and Institutional Bank||Midlothian|
|Patrick E.||Chief Information Officer||Midlothian|
|Ken A.||Chief Technology Officer||Midlothian|
|Royal Bank Of Scotland||*******|
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Q2, ABC1 Engagement Opps: Ulster Bank kicks off year with new ad campaign
Subject: Digital, Video, TV, Outdoor, Print, Sponsorship, B2B/C, Northern Ireland.
Opportunity: The Irish bank just rolled out a £3 million-plus personal and business focused marketing campaign in an effort to ”re-charge its brand” and rebuild trust and loyalty among consumers. This is the first of many Ogilvy & Mather-created campaigns to show up on TV, billboard, print and digital platforms this year, particularly as the bank hopes to revitalise the brand and build consumer trust.
Note that the bank increased Q2 media spend by 32% last year, compared to the prior year, while digital advertising ramped up in March to September on sites with high ABC1 and chief income earners engagement. Those with an audience that include car and house buyers/owners will have an advantage.
Media Spend: The bank spent £658k in 2014, half of which went towards press and just under half going towards TV.
Digital Breakdown: In Jan. the bank ran eight standard ads with five publishers, 70% of which placed publisher-direct. Top ad destinations included belfasttelegraph.co.uk, mtv.com and belfastlive.co.uk.
Last year, the bank ran 52 standard ads with 34 publishers, 3% were mobile. Of the display ads run, 98% were placed publisher-direct versus programmatically The bank also ran one video ad. Top destinations included propertynews.com, belfasttelegraph.co.uk, independent.ie and ranker.com. Most of this took place between Feb. and Sept. last year on real estate and news publishers.
Sponsorship: Ulster Bank has a longstanding relationship with rugby in Ireland and will be title sponsors of the All-Ireland League until 2018 as well as Official Community Rugby Partner to the IRFU, which also includes the Club International. In November, the bank invested €350,000 in its business sponsorships.
11-16 Donegall Square East Belfast County Antrim BT1 5UB Northern Ireland, 02890 276 000
Head of Digital
Mr. Stephen Bogle
Assistant Manager, Business Marketing & Sponsorship