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Visa Europe | Company Profile, Marketing Contacts, Media Spend, Brands




Visa Europe, headquartered in the UK, is a European payments company. Visa Europe provides the brand, systems, services, and rules that help make electronic payments between millions of European consumers, retailers and businesses, and governments happen. The company partners with Visa Inc. to enable global Visa payments, but exist and operate as an entirely separate organization.

Main Telephone 020 7937 8111
Main Fax 020 7937 0877
Primary Address
1 Sheldon Square
London, London W2 6TT
England

Visa Europe Contacts

Contacts (5/7)
Name Title City
Lewis N. Vice President, Strategic Partnerships - Card Linked Offers London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7937 8111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Sheldon Square
London, London
W2 6TT
England

Daniel J. Commercial Development Director, Core Products London
Tamara B. Senior Brand Manager London
Myriam E. Small Business Cards Development & Strategy London
Alistair F. Head, Sales & Marketing - Operational Delivery London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Visa - Corp *******

Agency Relationships


Brand Agency Service From To
**** - **** ******* Media Buying, Media Planning 2015 present
**** - **** ******* & ******* creative 2014 present
**** - **** **** creative 2015 present

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WinmoEdge

Rumour Confirmed: Apple Pay heading your way this July


Subject: Digital, TV, Social Media, Sponsorships, Acquisitions, Music Streaming, Expansion.

Company: Apple – its Beats divison; Apple bought Beats for nearly £2n last August. Although speakers and headphones produce the most revenue for Beats's, Apple is believed to be re-branding and revamping Beats Music.

Rumour Confirmed: There was a rumour going aroundconfirmed this planned launch for July and says it already has 250,000 UK retailers on board.

London Transport is one of the supporting retailers which will allow for riders to pay for their travel via Apple’s soon-to-be-rebranded Apple Wallet, currently the Passbook app. participating in the Apple Pay UK launch.

Additionally, it seems as though Apple's Beats music will be launching a music streaming, social media platform, as radio station called Beats 1 and a way for artists to share unreleased material.

Reports have suggested that the Beats streaming service will be rebranded as Apple Music at the same time that iOS 8.4 launches in the coming weeks. UK will be the first country outside of the US to get the service. 

Apple's ‘been there, done that' with music streaming, having initiated “Ping” via iTunes several years ago.

Unfortunately, the platform never took off and was shut down in 2012.

This new service will be quite different, however, and not open to the public, allowing artists to connect with their fans and share sample tracks with the community.

The problem: After Mr Cook announced the European launch, “at least one” UK bank, reportedly, rejected to support the platform, due to concerns surrounding – what else, but security and competition.

Apple has since then developed new features to eliminate the concern, but it'll likely be a slow integration process, especially with so many global banks under fire recently.

Mobile payment in the UK is not a foreign concept though as mobile banking is at an all time high, set to almost double from 17.8 million to 32.6 million by 2020, according to a new Survey.

Possible Blackberry Acquisition? In an every-flowing stream of news, DV has weeded out some of the unnecessary information and picked out the hot points.

We have learned that Apple has BlackBerry in its sights for acquisition, which may come as no surprise. Apple has basically upset the BlackBerry [and every other mobile device] cart, accounting for nearly 72% of the enterprise market share.

Taking BlackBerry under its wing, so to speak, would keep the company from the inevitable collapse it faces, and allow Apple to take a more firm hold on the market. Apple's purchase could also indicate a push for public sector contracts, including the U.S. Federal Government who has had a longstanding partnership with BlackBerry.

This information is ‘insightful speculation' at this point, but it's worth noting. In the past, Samsung, Google, Intel and Lenovo have all been rumoured as prospective BlackBerry buyers. If these speculations are true, including the Beats exclusive streaming service (below), there will likely be agency shifts in the very near future. Beats is gaining momentum and searching for a competitive edge.

Decision Makers on the Move: Following thein November, the Apple division has also been on the hunt for a new global marketing operations director.

According to the listing, the executive will hold responsibility for planning, resources, and expansion; lead a team of operations managers; and ensure “good alignment and strong communication” between Beats and Apple itself.

However, it seems Apple may have already chosen a candidate, as the listing is no longer active on its job posting site. These news hires certainly indicate impending pushes into its international markets.

In addition, a 12 May listing indicated that Apple is looking for a Global Communications Manager for its iAd platform, Apple's advertising site. The company's website states, “We help businesses find the right people and create the kind of advertising that captures attention and drives results.”

Launched initially in 2010, the segment went unnoticed in the shadow of other industry leaders like Facebook and Google. The service was aimed at larger corporations in the beginning, pricing their digital space at a minimum of one million dollars for an ad campaign.

The company scaled back, however, and now offers the service for a minimum $50 for ad campaigns, in attempts to reach a wider user-base.

Competition: Hulu, Spotify.

Media Spend: Apple spent £30.5m in total measured media in 2014, according to Nielsen, a 0.52% drop from 2013 spend. TV and Outdoor are the highest investments, as has been the case for several years; however, Press spend has shrunk significantly in recent years.

Mote UK reports that Apple has run 96 standard display ads in the last year with 727 publishers, 5% of which were mobile. Of these, 82% were published through an ad exchange or ad server. Almost ALL of this activity has taken place this year.

Agency Roster: Last Earlier that month, Apple took all of its TV advertising in-house.

Yet, data from research firm Ace Metrix suggests that these creations have not lived up to the work of outside consultants.

OMD UK works with Apple for media planning & buying.

Apple
1 Hanover Street, London, W1S 1YZ, 020 8278 1440

Ms. Bozoma “Boz” Saint John
Senior Vice President & Head, Global Marketing
bozoma@beatsmusic.com

Mr. Richard Hollidge
Senior Digital Marketing Manager, EMEIA
020 8278 1440
richard@apple.com

Ms. Eleanor Fraser
Head, Marketing, TV, Movies, iBooks & iTunes – Europe
eleanor@apple.com

Ms. Claire Lewis
Head, Marketing – iTunes International
claire@apple.com

OMD UK
Minerva House, 1-4 North Crescent, Chenies Street, London, WC1E 7ER, 020 3023 4502

Ms. Bilen Ainealem
Integrated Digital Manager & Digital Communications Planning Manager
bilen.ainealem@omduk.com

Ms. Hannah Allen
Head, Marketing
hannah.allen@omduk.com