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UBS | Company Profile, Marketing Contacts, Media Spend, Brands




Swiss giant UBS is an investment banking and asset/wealth management firm operating in countries around the world.

Main Telephone 020 7567 8000
Main Fax 020 7568 4800
Primary Address
1 Finsbury Avenue
London, London EC2M 2PP
England

UBS Contacts

Contacts (5/18)
Name Title City
John C. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7567 8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Finsbury Avenue
London, London
EC2M 2PP
England

Kevin W. Managing Director, Chief Operating Officer & Head, Group Technology - UK London
Oliver G. Sponsorship & Media Relations Director London
Hana D. Media Relations Director London
Richard M. Executive Director, Corporate Communications London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
UBS *******

Agency Relationships


Brand Agency Service From To
*** ******* media buying unknown present
*** ******* media planning unknown present
*** ******** ****** creative unknown present

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Who is the Chief Executive Officer of UBS?

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WinmoEdge

UBS Global Asset Management taps CMO with digital, branding and CRM experience


Subject: Financial Services, Asset Management, Global, Digital, CRM, Multi-Channel.

Company: UBS Global Asset Management is a large-scale asset manager with businesses well-diversified across regions, capabilities and distribution channels. UBS as a group does wealth management, investment banking, asset management and retail banking.

Opportunity: UBS Global Asset Management has appointed a new chief marketing officer, Mr. Colin Clarke, effective this month. Mr Clarke joins from Visa Europe, where he was executive director, marketing, communications and partnership for six years until this past January.

With Mr. Clarke’s well-rounded experience in digital, branding and CRM development, we suspect this will be a major focus for UBS as soon as he becomes better adjusted to this role. Reach out for these types of opportunities specifically for the global asset management brand of UBS.

In terms of digital in the past, UBS has invested similarly to other financial institutions in the UK, buying digital display ads on websites like ft.com, cnbc.com, inc.com, ted.com, reuters.com and seekingalpha.com. Digital display has been moderate in the last year to date for UBS in the UK, with the company having run 75 standard display 55 high impact and one video ad(s) across 60 publishers (3% of which were mobile). 51% of these ads were purchased directly through the publisher. There is definitely room for growth here.

Experience: Mr. Clarke has extensive experience building brands and delivering historically high levels of Brand Equity and Advertising Impact scores. He worked to drive contactless payments, launched Vista’s digital wallet proposition in Europe and created “effective digital, CRM and social programmes” for Visa.

Other Decision Makers on the Move: The Asset Management division has been active this year. In April, UBS promoted Mr. Christian Hunt to global head of compliance & operational risk control for asset management. Also in April, Ms. Louise Parker was promoted to managing director, head of global asset management audit.

Also in June, Ms. Kathryn Naylor was promoted to operations manager, global recruitment for UBS across Wealth Management, Global Asset Management, Investment Banking and the Corporate Centre.

Media spend: Spend went down 84% YoY in 2014 to £309.6k from £1.9m in 2013 (which had been an 11% increase from 2012 spend). Press and Internet were the only areas of investment, according to Nielsen.

Agency Relationships: UBS works with Starcom MediaVest Group for media buying and planning.

UBS
1 Finsbury Avenue, London, EC2M 2PP, 020 7567 8000
F: 020 7568 4800

Ms. Louise Parker
Managing Director, Head Global Asset Management Audit
louise.parker@ubs.com

Ms. Tanya Cooper
Marketing Director, UBS
@ubs.com

Mr. Colin Clarke 
Chief Marketing Officer, UBS Global Asset Management
colin.clarke@ubs.com

Mr. Christian Hunt
Global Head of Compliance & Operational Risk Control for Asset Management
christian.hunt@ubs.com