Prudential | Company Profile, Marketing Contacts, Media Spend, Brands
Prudential is a provider of finance and insurance-related products and services. The company offers services that include mutual funds, life insurance policies, long term care, real estate and retirement services.
|Main Telephone||020 7220 7588|
Prudential ContactsContacts (4)
|Jon C.||Head, eBusiness||London|
Sample of Associated Brands
|Daniel S.||Head, Digital Proposition Development||London|
|Anne T.||Head, Marketing||London|
|Karen M.||Head, Brand & Sponsorship||London|
|Prudential Corporation - Corp||**|
|Pruprotect - Generic||******|
|**********||**** ****** & **********||Media Buying, Media Planning||unknown||present|
|********** *********** - ****||**** ****** & **********||Media Buying, Media Planning||unknown||present|
|********** - *******||**** ****** & **********||Media Buying, Media Planning||unknown||present|
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Baby Boomers, Sponsorship Opps: Prudential UK boss exits as competition swells
Update (23 Oct): As Ms Jackie Hunt exits as the Prudential’s UK and Europe chief executive, Mr John Foley takes over on the interim. Her departure could attributed to losing the opportunity to take over the group CEO seat when Tidjane Thiam left. She was a possible successor, but lost the job to Mr Mike Wells, who came on just five months ago.
This comes at a time when Prudential’s competitors are catching up to the much desired UK baby boomer market. Mr Wells knew this was their most important area of opportunity, so nothing will change here, even with a new regional boss. We’ll just need to look into strategies Prudential can implement to grow its share in the market. The UK arm is in pretty good shape, but we could expect additional leadership turnovers as this tends to be common when a new CEO enters the equation.
Subject: Sponsorship, Digital, Video, Baby Boomers, Sports.
Company: Prudential is a provider of finance and insurance-related products and services.
Opportunity (12 Aug): Following the June start date of Mike Wells as the new group chief executive, the insurer is off to a great start due to strong performance in the UK and Asia with a 7% increase in its first-half operating profit. Looking ahead the company has been pretty clear of its growth targets, as it has a particular focus on the ageing British population.
With the retirement market expected to grow £50bn a year by 2023, Prudential has a substantial long-term opportunity to enhance its offerings of retirement services to British Baby Boomers, including ways to save on their own. This is a never ending opportunity as people are living longer and there are 77 million Baby Boomers planning to retire over the next 20 years.
Target Audience: Adults over the age of 55 (Baby Boomers) who are planning to retire soon or have already done so. A recent Mintel reports that Baby Boomers respond to marketing that relates to their financial and health concerns.
Digital Breakdown: Moat reports that Prudential has run 109 standard display, 18 high impact and 3 video ads in the last year with 214 UK publishers (1% mobile). Of these, 81% were published directly through the publisher as opposed to through an ad server.
Most of the daily activity took place this time last year, but every month seems to reach its peak about mid-way through. The ads were prevalent among sports and finance publishers, while mobile ads have been active daily every month since Apr. and video ads made more of an impact in Feb. and Mar. this year.
Sponsorship Opps: Companies within the financial services sector are typically the largest spenders in the sports sponsorship area, as the audience is so broad and usually highly engaged during an event. (read more about that here) The insurer recently hosted the Prudential RideLondon-Surrey 100, a cycling event.
Media Spend: Spent £1.2m in media spend last year, according to Nielsen, which was more than 60% higher than 2013. An increase in press and internet media were the main causes of a jump in spend last year.
Agency Roster: Agenda21 were appointed in 2010. Since it has been over five years since an agency shift and a new CEO just began, which usually leads to a CMO appointment within nine to 12 months following, these accounts may be in jeopardy. We haven't scored Prudential yet, but we'll keep you posted.
12 Arthur Street, London, EC4R 9AQ, England, 020 7220 7588
Ms Karen Murphy
Head, Product Marketing
Mr Daniel Sedgwick
Head of Digital Proposition Development
Ms Katy Harvey
Senior Marketing Manager
Mr Simon Barter
Head of Channel Marketing, Retirement Planning Marketing
Ms Jaimee Astle
Digital Marketing Manager / Online Editor