National Westminster Bank | Company Profile, Marketing Contacts, Media Spend, Brands
National Westminster Bank is one of the largest retail and commercial financial institutions in the UK. The bank services millions of clients including personal customers and small business accounts. National Westminster Bank is a subsidiary of The Royal Bank of Scotland Group.
|Main Telephone||0131 556 8555|
National Westminster Bank ContactsContacts (2)
|Nimish S.||Business Growth Manager||London|
Sample of Associated Brands
|Rahul M.||Business Development Manager||London|
|National Westminster Bank||********|
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Aardman Animations & NatWest launch first ever UK bank kids app
Aardman Animations, in partnership with NatWest, has launched the first ever UK bank children's learning-based smartphone and tablet app.
The app is designed to teach kids how to save money with the NatWest First Saver account and features new animated characters Pigby and Friends.
"Our core audience is children, so creating the Pigby's Fair app was the perfect project for us," said Heather Wright, executive producer at Aardman Animations. "We wanted to use a concept that children would enjoy and we felt a game based in a fairground was an ideal platform to educate young ones."
The launch of the app follows research conducted by the bank that revealed that a fifth of children aged five to 10 would like to save their money but can't stop themselves spending.
"We appreciate that the idea of discussing money management may not be an interesting topic for children and that can make it difficult for parents to teach," said David Crawford, head of savings at NatWest. "We want to help parents give their children the best possible opportunities in a time where preparing for our financial future is considered so crucial."
In 2012, National Westminster Bank spent £26.71 million in total measured media and works with ZenithOptimedia.
National Westminster Bank
The Royal Bank of Scotland Plc, Gogarburn, P O Box 1000, Edinburgh, Midlothian, EH12 1HQ, Scotland, 0131 556 8555
Darren Clark (Gas Ferry Road, Bristol, BS1 6UN, 0117 984 8485