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BUPA | Company Profile, Marketing Contacts, Media Spend, Brands




BUPA is a private healthcare organization that services millions of customers internationally. The healthcare group provides personal and company health insurance, run care homes for older people and hospitals, workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

Main Telephone 020 7656 2000
Main Fax 020 7656 2701
Primary Address
15 - 19 Bloomsbury Way
London, London WC1A 2BA
England

BUPA Contacts

Contacts (5/33)
Name Title City
Alex P. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7656 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 - 19 Bloomsbury Way
London, London
WC1A 2BA
England

Simon N. Director, Global Digital Health London
Angus S. Sales & Communications Director London
Milena M. Director, Strategy London
John M. Marketing Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bupa - Corp *******

Agency Relationships


Brand Agency Service From To
**** - **** *** ****** ******* Media Buying, Media Planning 2011 present

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WinmoEdge

Campaign Imminent: Healthcare group reviews comms contract to boost image


Subject: TV, Digital, Health, PR, Campaign, Finance, Communications.

Company: Bupa UK, a leading international healthcare group, offering health insurance and medical subscription products, and running care homes, retirement villages, hospitals, primary care and diagnostic centres and dental clinics.

UPDATED Opportunity: Building on the Group has announced it is reviewing the financial comms contract it has held with Brunswick for the last ten years. Brunswick will be pitching for the work.

The brief can be split between two agencies or carried out by one team, and the process is being managed by Bupa head of comms, Jo Hudson.

A Bupa spokesperson said: “We regularly review our agency relationships across Bupa. This brief is for our global reputation building and financial communications activities and does not affect any of the agencies working with our UK businesses.”

This news follows the Group’s here from recent DV article.

Reach out to Bupa with campaign, financial and reputation building ideas, keeping in mind target audiences of caretakers, elderly individuals and those with long-term conditions. Agencies with an international presence are important to the Group, as this is a global account.

Media Spend: The company spent 18.5% more in total measured media in 2014 than in 2013 (£7.1m, compared to £6 million), according to Nielsen. Highest spend was in TV, Press and Direct Mail, followed by Radio.

Agency Roster: Bupa works with MEC United Kingdom and WCRS, according to TLO.

Bupa UK
15 – 19 Bloomsbury Way,  London, WC1A 2BA, 020 7656 2000

Francesca Aldred
Head of Digital Delivery
aldredf@bupa.com

Tiffany Hall
Group Marketing Director
tiffany.hall@bupa.com

Karen Jones
Head, Global Brand & Communications Planning
D: 020 7656 2000 ext 2281
karen.jones@bupa.com

Theresa Heggie
Chief Strategy & Marketing Officer

MEC United Kingdom
1 Paris Garden, London, SE1 8NU, 020 7803 2000

Bedir Aydemir
Group Digital Operations Director
bedir.aydemir@mecglobal.com

Doyin Akindude
Digital Planning Director
D: 020 7803 2000, ext: 2945
doyin.akindude@mecglobal.com