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Direct Line Insurance | Company Profile, Marketing Contacts, Media Spend, Brands




Direct Line Insurance sells insurance and other financial services directly to consumers through telephone and online operations. Direct Line offers home, vehicle, pet, life and travel insurance services.

Main Telephone 1132 920 667
Main Fax
Primary Address
Churchill Court
Westmoreland Road
Bromley, Kent BR1 1DP
England

Direct Line Insurance Contacts

Contacts (5/13)
Name Title City
Sarah G. Chief Technology Officer Kent
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 1132 920 667
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Churchill Court
Westmoreland Road
Bromley, Kent
BR1 1DP
England

Mark E. Marketing Director Kent
Kerry C. Brands Director Kent
Ash R. Digital Director Kent
Sam T. Head, Group Commercial Marketing Director Kent

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Direct Line Motor Insurance ********
Direct Line Home Insurance *******
Direct Line Insurance *******
Direct Line For Bus Insurance *******
Direct Line Life Insurance *******

Agency Relationships


Brand Agency Service From To
****** **** *** *** ********* ******** ** Media Buying, Media Planning unknown present
****** **** **** ********* ******** ** Media Buying, Media Planning unknown present
****** **** ********* ******** ** Media Buying, Media Planning unknown present
****** **** **** ********* ******** ** Media Buying, Media Planning unknown present
****** **** ***** ********* ******** ** Media Buying, Media Planning unknown present

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UPDATE: Direct Line Insurance keeps customer-direct focus in 2014


Direct Line Insurance Marketing Director Mark Evans discussed 2014 in regards to media spending:

From a media perspective, the brand is active in all media channels. Over time we expect to see an increase in digital and social activity broadly in line with general media consumption trends.

In terms of where we will be in 2014, we are always looking to continue to create reasons for customers to want to come direct to us and that will be no different next year.

We have a broad spectrum of planning, communication, and research agencies. As a preference we tend to partner with specialist media agencies rather than look to develop our marcomms internally.


Direct Line Insurance ()

Churchill Court
Westmoreland Road
Bromley
Kent
BR1 1DP
England
020 8313 3030

Kerry Chilvers
Director, Brand & Customer Marketing