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The Co-operative Bank | Company Profile, Marketing Contacts, Media Spend, Brands




Co-operative Bank provides people with a range of financial products, including checking and savings accounts and credit cards.

Main Telephone 0161 832 8686
Main Fax
Primary Address
Miller Street
Manchester
Manchester, Greater Manchester M60 0AL
England

The Co-operative Bank Contacts

Contacts (5/6)
Name Title City
Kerry P. Programme Director Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 832 8686
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Miller Street
Manchester
Manchester, Greater Manchester
M60 0AL
England

Alastair P. Marketing Director Greater Manchester
David F. Transformation Director Greater Manchester
Eimear S. Marketing Communication Executive Greater Manchester
Andy D. Digital Marketing Manager Greater Manchester

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Coop Bank - Bank *******
Britannia - Corp *
Coop Bank - Credit Cards ******
The Co-operative Bank *****

Agency Relationships


Brand Agency Service From To
********* - **** *** ***** media buying & planning unknown present
**** **** - **** *** ***** media buying & planning unknown present
**** **** - ****** ***** *** ***** media buying & planning unknown present
*** **-********* **** *** ***** media buying & planning unknown present

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WinmoEdge

Future Opp Update: Co-op Bank decides on potential CEO successor


Subject: Programmatic, Digital, Video, Social Media, Sponsorship, TV. 

Company: The Co-operative Bank (Winmo), provides people with a range of financial products, including checking and savings accounts and credit cards.

Opportunity: Has chosen Liam Coleman, most recently a director of retail and commercial banking, as the new deputy chief executive to eventually succeed Niall Booker as he will be conditioned over the next several months. 

Earlier this year the bank appointed myclever Agency for integrated social media activity. The bank, which could remain loss-making for several years to come, is still pushing a five-year turnaround plan, despite several senior executive scandals after the 2013 £1.5bn crisis. Q4 is by far its highest spending period, but keep in mind that the bank increased Q2 and Q3 spending significantly last year.

Desperate for a turnaround, the struggling business' new boss will likely spark an agency roster overhaul, so agency readers should stay tuned.

Additional Information

The following was originally published on 15 Mar

Media Spend: The bank increased media spend by +153% in 2014, going from £2.4m in 2013 to £6.2m, driven largely by TV, cinema and door drop spending. In the first three quarters of 2015, Co-Op Bank nearly doubled TV ad spend, which increasing press spending as well. 

Digital Breakdown: Per Moat, The Co-operative Bank has run 42 standard display ads with 234 ad destinations in the past 12 months. Of those, 11% were run site-direct compared to programmatic. Top ad destiantions included reed.co.uk, forbes.com and nation.co.ke. In addition, the bank ran three video ads.

In the 12 months dating back from March 2015, 31 standard ads appeared on 518 publishers, 6% of which ran site-direct. 

Agency Rostersigned a contract with the Manchester-based digital marketing agency theEword to have them handle the bank's SEO and content marketing for the year. 

The Co-operative Bank
Miller Street, Manchester, Greater Manchester, M60 0AL, 0161 832 8686

Mr Alastair Pegg 
Marketing Director
alistair.pegg@cfs.coop

Mr David Fleming 
Digital Director
david.fleming@cfs.coop

Ms Fiona Edwards
Marketing Media Manager 
fiona.edwards@cfs.coop