William Hill | Company Profile, Marketing Contacts, Media Spend, Brands
William Hill, headquartered in Leeds, England is a betting and gaming company. William Hill the online gaming company that provides entertainment gambling through their stores, by mobile devices and online.
|Main Telephone||020 8918 3600|
|Main Fax||020 8918 3775|
William Hill ContactsContacts (5/19)
|Ralph T.||Chief Executive Officer||London|
Sample of Associated Brands
|Steven R.||Special Project Director||London|
|Cem M.||Chief Customer Officer||London|
|Kevin O.||Chief Information Officer||London|
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TV, Digital, Agencies Opps: William Hill hires KPMG to review struggling online biz
Subject: Digital, Online, TV, Outdoor, Sponsorship.
Company: William Hill the largest UK operator of betting shops, with over 2,370 shops representing around 26% of the market.
Opportunity: The former On the Brink account, which is still reviewing creative to assist retained agency Bark & Bite with a multi-million TV and digital campaign launch, has appointed KPMG to spearhead a strategic review on its suffering digital business. William Hill saw its digital and technology operations fall 4% YoY, which provoked a drop in revenue in the 17-week period to 26 April.
Since then, pressure has been building to turn this around as betting growth in the region has slowed since William Hill launched its new mobile app at the end of 2015. Sportsbook dropped 17% blamed on losses at Cheltenham Festival UK horse-racing event, a decline in non-core markets and customer-friendly EU football results. Crispin Nieboer was promoted in May from director of corporate development and innovation to the new managing director of online to help lead a turnaround before a typically busy summer sport season.
Last year, the company planned for a short-term increase of £5m in marketing spend, with 40% going towards the William Hill brand. Favouring TV and digital, the UK operator could drop another investment this year to pick up its pace against a volatile competitive market. This would be more likely to occur in the second half and will support Marketing Campaigns Chief Pete Spiers’ Vizeum handles media planning and buying.
Agencies -- continue to reach out for some business, as the betting operator is desperate for results and open to partnering with specialty agencies to support AORs.
The following was origionally published on 18 Mar
Media Spend: Spent £35.3m last year, down from £47m in 2014, when the majority was split between press and TV, with £5.5m going towards digital.
Digital Breakdown: Over the last 12 months, according to Moat, William Hill has run 1,151 standard display ads with 1,848 destinations, 77% of which were published site direct versus programmatic. In addition, the brand has run 43 high impact ads and four video ads.
Top ad destinations have included flashscores.co.uk, dreamteamfc.com, racingpost.com and mirror.co.uk. The 12 months before saw twice as many standard ads run, but on 600 or so less destinations.
Competition: Ladbrokes and Coral are two of the “Big Three,” which poses more of a threat now that they have merged.
Mr. Alex O'Shaughnessy
Chief Marketing Officer
Mr Crispin Nieboer
Managing Director of Online