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William Hill | Company Profile, Marketing Contacts, Media Spend, Brands

William Hill, headquartered in Leeds, England is a betting and gaming company. William Hill the online gaming company that provides entertainment gambling through their stores, by mobile devices and online.

Main Telephone 020 8918 3600
Main Fax 020 8918 3775
Primary Address
Greenside House
50 Station Road
London, London N22 7TP

William Hill Contacts

Contacts (5/19)
Name Title City
Ralph T. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 8918 3600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Greenside House
50 Station Road
London, London
N22 7TP

Gareth D. Chairman London
Steven R. Special Project Director London
Cem M. Chief Customer Officer London
Kevin O. Chief Information Officer London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
William Hill ********

Agency Relationships

Brand Agency Service From To
******* **** ****** media buying & planning 2011 present

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TV, Digital, Agencies Opps: William Hill hires KPMG to review struggling online biz

Subject: Digital, Online, TV, Outdoor, Sponsorship.

CompanyWilliam Hill the largest UK operator of betting shops, with over 2,370 shops representing around 26% of the market.

Opportunity: The former On the Brink account, which is still reviewing creative to assist retained agency Bark & Bite with a multi-million TV and digital campaign launch, has appointed KPMG to spearhead a strategic review on its suffering digital business. William Hill saw its digital and technology operations fall 4% YoY, which provoked a drop in revenue in the 17-week period to 26 April.

Since then, pressure has been building to turn this around as betting growth in the region has slowed since William Hill launched its new mobile app at the end of 2015. Sportsbook dropped 17% blamed on losses at Cheltenham Festival UK horse-racing event, a decline in non-core markets and customer-friendly EU football results.  Crispin Nieboer was promoted in May from director of corporate development and innovation to the new managing director of online to help lead a turnaround before a typically busy summer sport season. 

Last year, the company planned for a short-term increase of £5m in marketing spend, with 40% going towards the William Hill brand. Favouring TV and digital, the UK operator could drop another investment this year to pick up its pace against a volatile competitive market. This would be more likely to occur in the second half and will support Marketing Campaigns Chief Pete Spiers’ Vizeum handles media planning and buying. 

Agencies -- continue to reach out for some business, as the betting operator is desperate for results and open to partnering with specialty agencies to support AORs. 

Additional Information

The following was origionally published on 18 Mar

Media Spend: Spent £35.3m last year, down from £47m in 2014, when the majority was split between press and TV, with £5.5m going towards digital. 

Digital Breakdown: Over the last 12 months, according to Moat, William Hill has run 1,151 standard display ads with 1,848 destinations, 77% of which were published site direct versus programmatic. In addition, the brand has run 43 high impact ads and four video ads.

Top ad destinations have included,, and The 12 months before saw twice as many standard ads run, but on 600 or so less destinations. 

Competition: Ladbrokes and Coral are two of the “Big Three,” which poses more of a threat now that they have merged.

William Hill
Greenside House, 50 Station Road, Wood Green, London, N22 7TP, +44 (0)20 8918 3600

Mr. Alex O'Shaughnessy
Chief Marketing Officer

Mr Crispin Nieboer
Managing Director of Online