Warner Bros. Entertainment Group | Company Profile, Marketing Contacts, Media Spend, Brands
A worldwide iconic name, Warner Brothers is a media giant that produces, distributes, and publishes movies, music, and television programmes. It is headquartered in Los Angeles, CA, USA.
|Main Telephone||020 7984 5000|
|Main Fax||020 7984 5001|
Warner Bros. Entertainment Group ContactsContacts (5/24)
|Polly C.||Executive Vice President, Group Marketing Director & Chief Marketing Officer - Harry Potter Global Franchise Development Team||London|
Sample of Associated Brands
|Will H.||Senior Vice President & Chief Commercial Officer - Harry Potter Global Franchise Development||London|
|Josh B.||President & Managing Director - UK & Spain||London|
|Allan S.||Vice President, Marketing||London|
|Danni M.||Vice President - Media, Digital & Marketing Partnerships||London|
|Warner Home Video Uk Ltd||*******|
|Warner Bros - Corp||********|
|Harry Potter Global Franchise||*|
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Score 47: Warner Bros announces increased spend in (you guessed it) digital
Subject: TV, Newspapers, Online, Digital, OoH.
Company: Warner Bros UK (WBUK), a privately-held subsidiary of Time Warner, is based in the U.S.
47% Opportunity: This week, the company named Mr. Loren Schwartz as its new EVP of genre marketing and creative advertising.
Mr. Schwartz, who reports to Worldwide Marketing EVP Blair Rich, will be “integral to [WB's] outreach on a range of niche projects, encompassing everything from horror to urban to faith-based,” said Ms. Sue Kroll, president of the worldwide marketing and international distribution for WB Pictures.
Note that in Jan. 2015, Mr. JP Richards joined Warner Brothers Pictures as EVP of worldwide digital marketing to lead international and domestic digital teams, serving as lead digital strategist across all of WB’s pictures.
In addition, in January Ms. Alex Lewis was promoted from VP & Director of Marketing, Warner Bros. Pictures International to VP & Director of Marketing, Film for Warner Bros UK.
This is definitely a future possibility with a score of 47, so keep a close eye on WBUK, as we suspect with older agency relationships, increased focus in digital marketing and new executives, there will be some agency shifts within the next 12-to-18 months.
Investment in TV and Digital: According to April’s Q1 earnings call with investors, Warner Bros reported that television has continued to match the success of Time Warner’s networks with an industry-leading lineup of programs across broadcast and cable.
There is continued growth outside of the U.S., with record international TV distribution revenue in the first quarter.
Mr. Howard Averill, EVP and CFO for Time Warner explained that overall, Warner Bros had a good quarter and is on track to deliver very attractive growth in adjusted operating income in 2015, led by strong TV syndication revenue as well as a robust video game slate and savings from its 2014 restructuring actions.
CEO for Warner Bros Kevin Tsujihara said that as the company focuses more on audience targeting via TV, this cannot be confused with programmatic buying. In digital, programmatic buying is a much bigger opportunity, and Warner plans to invest in this much more.
He added: “We’re focusing on a number of different trials today across a number of different opportunities across the studio. We think that it could lead to millions of dollars of savings through efficiencies on the digital marketing side.’
‘At some point in the future, TV could also be an opportunity for us to explore as well. Today, we’re focusing on digital … These trials so far are showing some really, really positive things.”
Digital Breakdown: Per Note: this points to quite an increase in digital and TV media spend.
14% of the ads this year were bought directly through the publishers. In addition, the company ran 15 video ads.
Most ads in the UK were run on games, entertainment, film, portal and weather sites, such as cartoonnetwork.co.uk, nickjr.co.uk, microscope.co.uk, unrealitytv.co.uk, pogdesign.co.uk.
Agency Relationships: Warner Bros UK works with Engine Group; with 2012).
Media Spend: Warner Bros spent £19.6m in total measured media in 2014, 24% less than 2013′s £25.8m. Outdoor spend decreased, as did Internet and Press. However, Cinema, TV, Radio media spend increased moderately.
Warner House, 98 Theobald's Road, London, WC1X 8WB, 020 7984 5000
Ms. Polly Cochrane
SVP & Group Marketing Director
Ms. Alexandra Lewis
VP & Director of Marketing, Film
Mr. JP Richards
EVP, Worldwide Digital
Mr. Paul Bufton
VP Licensing and Business Development, EMEA
Mr. Danni Murray
Executive Director of Media and Marketing Partnerships
Mr. Allan Stenhouse
Vice President, Marketing
Mr. Loren Schwartz
EVP, Genre Marketing and Creative Advertising