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The Walt Disney Company | Company Profile, Marketing Contacts, Media Spend, Brands




Walt Disney is a media and entertainment conglomerate. Operations include theme parks, movies, broadcasting and internet sites. The company is organized into four business units: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks.

Main Telephone 020 8222 1000
Main Fax 020 8222 2795
Primary Address
Three Queen Caroline Street
London, London W6 9PE
England

The Walt Disney Company Contacts

Contacts (5/21)
Name Title City
Tricia W. Chief Marketing Officer - EMEA & Executive Vice President, Ad Sales & Marketing London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8222 1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Queen Caroline Street
London, London
W6 9PE
England

Nicole M. Chief Marketing Officer - Middle East London
Anna H. Vice President & Chief Marketing Officer London
Marianthi O. Vice President, Head of Living Well - UK&I & Head, Licensed Sales - FMCG & EMEA London
Sharon W. Vice President, Marketing & Partnerships London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Disney Store ******
Disney Channel *****
Walt Disney Company ********
Disney Cruise Line ******
Disney Junior *****

Agency Relationships


Brand Agency Service From To
****** ******* *** ** Media Buying, Media Planning 2013 present
****** ****** **** *** ** Media Buying, Media Planning 2013 present
****** ****** *** ** Media Buying, Media Planning 2013 present
****** ******** *** ** Media Buying, Media Planning 2013 present
****** ***** *** ** Media Buying, Media Planning 2013 present

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WinmoEdge

Walt Disney Parks and Resorts names new global marketer


Shanghai Disney Resort is opening next year.

Most recently, Estorino was SVP of marketing and sales for Asia Pacific. Before joining the team in Asia, she was SVP of marketing and strategy for Parks and Resorts' domestic parks.Estorino succeeds Leslie Ferraro, who was appointed president of Disney Consumer Products in May.

Moat UK reports that Walt Disney Parks and Resorts has run 215 standard display ads since June 2014 with 1,538 publishers. Of these, 3% were on mobile and 94% were published through an ad sever.

Subject: Digital, TV, Cinema, Toys, Kids

Company: The Walt Disney Company EMEA

Opportunity (Announced its first British Isles itinerary, visiting Scotland, England, Ireland and France in 2016. That summer, Disney Cruise Line also will return to Norway, Iceland and ports of call in more than 15 European countries. In addition to the tour of Europe with limited engagements in the Baltic, Norwegian Fjords, Iceland, British Isles, Greek Isles and the Mediterranean, Disney Cruise Line will revisit favorite destinations elsewhere around the globe including Alaska, the Caribbean and the Bahamas.

Multi-Channel Marketing Campaign: The company is launched an extensive multi-channel advertising and marketing ‘Avengers Hero Up!' campaign throughout EMEA this March. Featuring a 30-second TV advert, the campaign will see activity across Disney's owned channels, UK paid media outlets on TV, digital and cinema.

The campaign will also drive traffic to the soon-to-launch MarvelKids.com and support the launch of The Topps Company's Marvel Avengers Hero Attax Cards across EMEA.

“With this joined up multi-channel campaign to drive awareness and support from our retail partners, Avengers Hero Up! promises to be a brilliant way to excite consumers ahead of the highly-anticipated Marvel's Avengers: Age of Ultron film this spring,” said Andrea Tartaglia, VP, franchise marketing and DCP retail sales at The Walt Disney Company. “The fantastic new toy products launching from Hasbro, LEGO, Mattel and Thinkway amongst others, coupled with the new trading card collection from Topps and many other softline, FMCG and publishing products from many other licensees, will showcase the Avengersas the perfect brand to enable kids to really ‘step up' into an aspirational world.”

Q4 Earnings: Revenues for the year to 27th Sept. 2014 saw 8% increase to a record $48.8 billion and net income increased 22% to a record $7.5 billion.

“Our results for Fiscal 2014 were the highest in the Company's history, marking our fourth consecutive year of record performance,” said Robert A. Iger , Chairman and Chief Executive Officer , The Walt Disney Company. “We're obviously very pleased with this achievement and believe it reflects the extraordinary quality of our content and our unique ability to leverage success across the Company to create significant value, as well as our focus on embracing and adapting to emerging consumer trends and technology.”

Media Spend: Walt Disney spent £5.29 million in total measured media in 2013, according to Nielsen. This was up over 85% from 2012 spending.

Account on the Move: In source) The company has an in-house creative team and works with Carat London for media planning & buying, according to TLO.

The Walt Disney Company EMEA
3 Queen Caroline Street,  London, W6 9PE, England, 020 8222 1000

Mr Stephen Crocker
Director, Marketing & Creative Services – EMEA
D: 2082221000

Mr Peter Fitton
Senior Vice President, Ad Sales & Promotions – EMEA
peter.fitton@disney.com

Walt Disney Parks and Resorts
Post Office Box 10000 Lake Buena Vista, FL 32830-1000 USA, (407) 824-2222

Ms Jill Estorino
Executive Vice President, Marketing & Sales
jill.estorino@disney.com

Ms. Jodi Bennet
Global Relationship Marketing Director
jodi.bennett@disney.com

Carat London
10 Triton Street, Regent's Place, London, NW1 3BF, England, 020 7430 6000

Ms. Erin Hudson
Group Digital Director
erin.hudson@carat.com