Time, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Time, Inc. is a consumer magazine and digital publisher. The company publishes its brands and creates content for multiple platforms across print, online, mobile, tablets and events. Time, Inc. recently acquired IPC Media and all of its brands.
|Main Telephone||020 3148 5000|
Time, Inc. ContactsContacts (5/45)
|Michel K.||Chief Marketing Officer||London|
Sample of Associated Brands
|Sam F.||Chief Revenue Officer||London|
|Mike N.||Director, Mobile Advertising||London|
|Amanda W.||Group Customer Strategy Director||London|
|Keith W.||Digital Innovation Director||London|
|Decanter Com - Website||*|
|Ybw Com - Website||*****|
|Time Inc - Time Mag||******|
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Review Imminent – Score 97: Time Inc names first ever CMO
Subject: Digital, Online, Female Engagement, B2C, Native.
Company: Time Inc. (Winmo) was formerly known as IPC Media and has brands including Marie Claire, Woman’s Weekly, Woman’s Own, Pick Me Up! and Now.
Opportunity: Named Michel Koch as its first chief marketing officer to spearhead the newly created customer strategy, exploring ways to enhance customer marketing, rich consumer data, e-commerce and brand expertise. Also in an effort to secure extra consumer direct revenue streams, Time Inc named Amanda Wigginton as the group customer strategy director to tag team with Mr Koch.
This follows continuous declines in newsstand revenue and pressure to increase digital operations. Last year, the company acquried two young women- facing sites, xoVain.com and xoJane.com, to help generate more advertising from the beauty and style categories. So, expect more women-directed marketing to take over the majority of this year’s activity, as the company will have to drive traffic numbers way up.
Agencies should approach immediately, as Mr Koch could make drastic changes to Time Inc’s agency roster in a matter of months. Q2 has traditionally been the company’s planning period, with heavier spending in Q1 and the second half of the year (H2),
Experience: Mr Koch has 20+ years of experience in digital, CRM and e-commerce. He joined Time in November as the e-commerce director. Prior to that, he worked for AMK digital, HomeServe, Maplin Electronics and Marks and Spencer.
Media Spend: Time Inc upped spend by more than 40% in 2014, reaching £1.4m, not including its newly acquired IPG Media brands, which saw £367k extra, mostly in digital. The majority of the first total was in direct mail, with another chunk in outdoor.
Ms Wigginton has spent the last eight years as Time Inc’s director of insight. Prior to that, she was with IPC in various consumer research and market knowledge roles.
Agency Relationships: Time, Inc. works with AKQA , accross various brands.
Time Inc. UK
Blue Fin Building, 110 Southwark Street, London, SE1 0SU, 020 3148 5000
Mr Michel Koch
Ms Amanda Wigginton
Group Customer Strategy Director
Mr. Sam Kelly
Managing Director at AKQA, handles Time Inc brand
020 7780 4786