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Paramount Home Entertainment | Company Profile, Marketing Contacts, Media Spend, Brands




Hollywood, CA-based Paramount produces and distributes television programmes and movies worldwide.

Main Telephone 020 3184 2300
Main Fax 020 3184 2101
Primary Address
Building 5
Chiswick Park
London, London W4 5YF
England

Paramount Home Entertainment Contacts

Contacts (3)
Name Title City
Andrew J. Executive Director- International Licensee Markets London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 3184 2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Building 5
Chiswick Park
London, London
W4 5YF
England

Ailsa O. Executive Marketing Director - International London
Lesley H. Executive Director, Digital Marketing - EMEA London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Paramount Home ******

Agency Relationships


Brand Agency Service From To
********* **** *** ****** ******* media buying & planning 2007 present

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Digital, Social Opps: Paramount Pictures gives head marketer a digital role


Subject: Global, TV, Digital, Social, In-House Creative, Display.

Company: Paramount Pictures produces and distributes television programmes and movies worldwide and is based in Hollywood, California.

Opportunity: Barnaby Hands began his role this month as the new director of digital marketing in the UK and Ireland, suggesting the company’s intentional push to master its digital growth in the region. His main responsibilities will be to manage the digital transactional business with key EST and VOD customers, reporting directly into the SVP Transactional Marketing (LA). He’ll also work directly with the EMEA Universal, PPUK and digital sales team to devise a digital marketing strategy that incorporates social media.

This digital focus comes in after Paramount revamped its international marketing strategy late last year, which led the appointment of Worldwide Marketing Chief, Home Entertainment & Theatrical Megan Colligan, among others (see below).

Experience: Mr Hands has been with Paramount Pictures since 1999, most recently as the head of marketing for all film and TV content for Paramount in the UK and Ireland. He oversaw B2C and B2B communications plans, including social media, media planning, creative, retail marketing and consumer exhibitions. Prior to that role, he was a marketing controller for new releases on TV and digital platforms, after holding several other marketing roles. Prior to Paramount, he was with Universal and Dreamworks as a brand manager.

Digital Breakdown: Moat reports that Paramount Pictures has run 89 standard display, 14 high impact and 35 video ads in the last year. These ran with 165 UK publishers, 9% of which were mobile, and mostly through programmatic (43% ran directly). Most of the display activity took place in Sept. and Oct. last year on music publishers, while mobile was the main focus of June this year on magazine and lifestyle publishers. Video ads ran in Feb. and June this year on music, games, media and technology publishers.

Sept., Megan Colligan was promoted from president of domestic marketing and distribution to worldwide marketing chief overseeing home entertainment and theatrical, succeeding Josh Greenstein (joined Sony). Erik Counter was promoted to president of worldwide creative advertising and Steve Siskind to president of domestic marketing. 

In Oct., Paramount Pictures promoted Nic Crawley to president, international marketing and distribution and Mark Viane to co-president, international marketing and distribution to oversee all international marketing and distribution. Anthony Marcoly, who has served as president of Paramount Pictures International since 2011, left the company.

Media Spend: It is looking like Paramount has refocused some of its traditional marketing budget as they much less last year in Nielsen-tracked media spend. Last year they exited from outdoor with led to spending 81% less than 2013 which was £3.5m. This is most likely gone towards digital, mobile and video ads, in addition to event marketing, SEO and PPC.

Agency Roster: In addition to an in-house creative team, MEC United Kingdom handles media planning and buying.

Paramount Pictures
4th Flr, Building 5, Chiswick Park, 566 Chiswick High Road, Westminster, London, W4 5YF, England, 020 7534 5200

Mr Barnaby Hands
Director – Digital Marketing (UK/IE)
barnaby_hands@paramount.com

Ms. Lesley Henry
Executive Director, Digital Marketing – EMEA
lesley_henry@paramount.com

Ms Megan Colligan
Worldwide Marketing Chief, Home Entertainment & Theatrical
megan_colligan@paramount.com

MEC United Kingdom
1 Paris Garden, London, SE1 8NU, England, 020 7803 2000

Ms Doyin Akindude
Digital Planning Director
Direct Dial: 020 7803 2000 Ext 2945
doyin.akindude@mecglobal.com

Ms Emma Dibben
Group Account Director – Display
emma.dibben@mecglobal.com