BBC British Broadcasting Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
British Broadcasting Corporation (BBC), headquarters in the Greater London borough of Westminster, is a publicly financed broadcasting company and the dominant force in TV and radio in the UK. It operates eight television channels offering a mix of programming that includes general entertainment, news, current affairs, and sports. Its 10 radio services offer music, news, and sports programming throughout the country. The BBC also keeps the world informed through its BBC World Service radio network.
|Main Telephone||020 8743 8000|
BBC British Broadcasting Corporation ContactsContacts (5/101)
|Tim D.||Chief Executive Officer, BBC Worldwide & Global Director||London|
Sample of Associated Brands
|Marcus A.||President - UK & Australia||London|
|Benvon C.||Vice President, Marketing & Global Channels||London|
|Jim E.||Chief Executive Officer - Global News Limited||London|
|Sarah C.||Chief Operating Officer||London|
|Bbc Concert Orchestra||****|
|Bbc Scottish Symphony Orchestra||*****|
|Bbc - Cbbc Channel||******|
|Bbc - Corp||*******|
|*** - **** *******||***** ***** **||Media Buying, Media Planning||2015||present|
|*** - ****||*&* ******||Creative||unknown||present|
|*** - ****||******** ****||Design||2017||present|
|*** - ****||***** ***** **||Media Buying, Media Planning||2015||present|
|*** ********||***** ***** **||Media Buying, Media Planning||2015||present|
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BBC World Service gains digital agency following hefty funding from government
The agency will be responsible for developing the international search and content promotion strategy to increase audience engagement across its language services and to promote the BBC brand.
Also on the digital front, the company just lost its SVP of digital, Mr. Chris Whitely to Netflix to become their VP of business development. We do not know if he has been replaced yet at BBC, but Mr. Nick Coulter, the head of digital, Western Europe at BBC Worldwide, is still there and is a good contact.
This agency hire follows the appointment in July of Havas Media, following a competitive pitch process, and the decision last autumn to consolidate its media accounts. Havas Media's London and Manchester offices will work on BBC’s £5m account, which covers the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.
Also, in November, BBC received an instalment by the British government of £85m a year for enhancing BBC services around the world including in Russia, North Korea, the Middle East and Africa. Reportedly, the government will provide £34m between 2016-17 and £85m a year from 2017-18 for digital, TV and radio.
Subject: Cinema, Direct Mail, Online, Mobile, TV, Social Media, Product Launches, Radio.
Company: BBC – British Broadcasting Corporation and its many arms, including BBC iPlayer, BBC Digital, BBC Orchestras, BBC Worldwide, World Service and Global News
Opportunity (30 Sept): BBC continues with its hiring spree, now with a head marketer for its BBC Worldwide commercial arm. Ms. Jackie Lee-Joe is now CMO, having been director of audience, entertainment marketing and broadcast media and global brand consultant for Skype for the last four years.
Effective 16 November, Ms. Lee-Joe replaces former chief brands officer Amanda Hill, who departed in July, and will be responsible globally for BBC Worldwide's brands and marketing strategy.
Reportedly, the title change from chief brand officer to CMO is to reflect a holistic role of managing marketing activity across the business alongside the expanding direct to consumer proposition.
She joins when the business is a flurry of new activity, including an announcement this month of a Netflix-style online streaming service to be launched in the U.S. to boost revenue, the launch of an in-house content marketing agency (back in June) and the development of a new app as the official companion for their global franchise Dancing with the Stars.
RKCR/Y&R was just hired in February as the main ad AOR for BBC, but CRM and digital teams have been in place for awhile (as far as we can tell) and may come up for review quite soon. Media groups are encouraged to reach out, with special attention to the broadcaster's new emphasis on social media and engaging younger audiences (see below) worldwide.
Recent Decision Makers: Following the exit of Ruairi Curran in April, the head of marketing at BBC World Service, the broadcaster began searching for a replacement in mid May, according to the job listing on its website. Well, this month (Sept.), they hired Ms. Lisa Santoro as the new head of marketing. She joined from Alchemy Worx where she had many roles (head of account management, head of production services and senior campaign manager & team leader) over the last six years.
New Audience/Marketing Strategy: Back in April, Rajiv Nathwani, the social media manager for BBC One and BBC Two, spoke at an event in London and highlighted the ways BBC is seeking to target younger audiences, as they are seeing a struggle for the media to connect with youth.
Findings indicated that the average audience for BBC One is aged over 55, and the broadcaster has begun to invest more in social media to engage a younger market through its Facebook and Twitter accounts.
Mr. Nathwani emphasised how important it was for marketers to present content in approachable ways, with funny captions, behind the scenes pictures, and off-the-wall messaging, noting that social media is “part of a person's personal space”.
He said: “As much as you think about the content and trying to get things out, think about the context in which you are trying to speak to that young audience and make sure you're abiding by the rules of that platform and how they are using it.”
Digital Breakdown: Digital display has been a priority for BBC Worldwide in the last year to date, according to Moat UK. BBC ran 148 standard display, 18 high impact and seven video ads on 1,189 different publishers (2% of which were mobile).
Only 27% of these ads were purchased directly through the publisher (versus the programmatic/ad exchange route).
The publishers with the most ads were hobbies & interests sites such as pogo.com, roblox.com, gamesgames.com, miniclip.com, agame.com. Ad activity was highest in November and December of last year with a small spike in activity this past July.
Media Spend: BBC spent £1.21m in total measured media in 2014, 37% less than 2013. Outdoor, Press and Cinema have been the BBC's highest media investments. Direct Mail, Radio and TV shrank substantially in 2014.
Agency Relationships: In addition to The Brooklyn Brothers London for creative.
BBC British Broadcasting Corporation
White City Media Centre, 201 Wood Lane, London, W12 7TQ, 020 8743 8000
Ms. Lisa Santoro
Head of Marketing – BBC World Service
Mr. Philip Almond
Director, Marketing & Audiences
Mr. Chris Davieschris.firstname.lastname@example.org
Mr. James Purnell
Director, Strategy & Digital
Mr. Nick Coulter
Head of Digital, Western Europe at BBC Worldwide