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Rank Group | Company Profile, Marketing Contacts, Media Spend, Brands




Rank Group is a leading European gambling and leisure business. The company operates bingo clubs and casinos in the UK with complementary on-line gaming and bookmaking services.

Main Telephone 01628 504 000
Main Fax 01628 504 042
Primary Address
Stateson House
Stafferton Way
Maidenhead, Berkshire SL6 1AY
England

Rank Group Contacts

Contacts (5/8)
Name Title City
Ian B. Chief Executive Officer & Chairman Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01628 504 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Stateson House
Stafferton Way
Maidenhead, Berkshire
SL6 1AY
England

Jo B. Sales & Marketing Director - Grosvenor Casinos Berkshire
Anna S. Marketing Director - Mecca Bingo Berkshire
Madeleine V. Manager, CRM Berkshire
Olivia F. Marketing Campaign Manager Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rank Group *
Mecca Bingo *

Agency Relationships


Brand Agency Service From To
***** ***** ***** ****** Creative 2016 present
**** ***** *** ****** ******* media buying & planning unknown present

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WinmoEdge

Companies on which you should hedge your bets in the gaming industry


We’ve written about many gaming and gambling companies over the last several months. But what is going on now with all of them in comparison with each other?

First of all, we need to look at the industry as a whole. Many gaming companies are moving into the UK because of the relaxed gambling laws enacted 10 years ago, according to an article on 888casino.com. This has allowed for much freer access to both land-based and online casinos, resulting in a more open and accountable gaming industry that's more easily accessible to the average gambler. There has been a steady rise in online gamblers for any product over the past few years, with 15.9% of the general adult population gambling online in 2014. Official statistics from the Gambling Commission show that this steady rise is also a result of:

  • More recreational players and women taking to both online and offline casinos
  • A boom in TV advertising that is “normalising” casino gambling and attracting new players
  • A crossover between online and live loyalty programs driving gambling traffic

We’ve seen companies like FanDuel (U.S.-based online fantasy sports competition companies that like to pretend they’re not gambling sites). Other popular online casinos that are seeing lots of activity are outlined below. There are many companies, so take your time reading over this and perhaps save for later. It’ll be a great resource for you!

PokerStars

In January, a week after we discussed the launch of BetStars (a new sports betting brand Amaya Gaming introduced this year), the company appointed Crispin Porter & Bogusky London (CP&B) as its lead creative and strategic agency for the brand. (This is much to CP&B's delight, after losing Paddy Power in November 2014 to Lucky Generals.) PokerStars is really amping up its marketing and is hiring across several verticals. Currently, they are seeking a UK country manager, CRM execution project coordinator, digital marketing manager, ad operations specialist, CRM services manager and many more positions. They are also investing heavily in NPD and just released a brand new mobile product called Duel By PokerStars, designed to allow any two people around the world to play heads-up poker against each other.

Contact: Mr. Vadim Soloveychik, Marketing Director, vadims@pokerstars.net

Sky Betting & Gaming

Sky Betting & Gaming added to its marketing and CRM team in October, appointing Ms. Daniele Phillips as head of casino marketing this month. In addition, the company hired former Morrisons' marketer Ms. Rebecca Barber as its senior CRM planner. Customer retention is a key focus for the company right now, which Marketing Director Rob Painter outlined in an interview last year. Its recent campaigns have reflected this, and with the gaming industry as competitive as it is right now, this is will likely continue.

Contact: Ms. Daniele Phillips, Head of Casino Marketing, daniele.phillips@bskyb.com

William Hill

Mr. Alex O'Shaughnessy was appointed CMO in September, after Kristof Fahy left in March (yes, he’s been around the block. He was at Telegraph Media for a short stint before he went to Ladbrokes). The new marketer has his work cut out for him after William Hill issued a profit warning late last year. There is increased pressure for the company to remain a frontrunner in a consolidating gambling sector (they just tried and failed to buy consolidations occurring around them). Last month, the company overhauled the management of its online business. Crispin Nieboer, who previously led the company's innovation team, replaced Andrew Lee, head of its online operations, as interim managing director. Also Kevin O'Connor, a former CIO at Paddy Power, is now William Hill’s CIO.

Contact: Mr. Alex O'Shaughnessy, Chief Marketing Officer, aoshaughnessy@williamhill.co.uk

Betfair

In September, Betfair and Irish rival Paddy Power agreed on a £5bn merger in a bid to secure leadership of Britain's highly competitive online gambling market. Also that month, Paddy Power appointed WE ARE Pi as its new “brand mischief” agency. In October, Paddy Power hired former O2 marketer Sarah Davies as its director of marketing innovation. Shortly after Betfair's first-ever CMO Johnny Devitt was named, the company hired Cubo, an independent creative shop, in July to become its ad AOR. Around the same time, the company selected Mediacom to take over the media buying and planning account.

Contact: Mr. Paul Sweeney, Director of Marketing, UK & Ireland, jonathan.devitt@betfair.com

The Rank Group

The company just signed an agreement with Kambi Group, a B2B supplier of fully managed sports betting services on an in-house developed software platform. The company will provide its sports betting service to Rank's Grosvenor Casinos brand at grosvenorcasinos.com. The company also just hired Mr. Gary Kite as its new head of marketing planning & campaign management for the Mecca brand. This year, The Rank Group said they hope to do the following: 1. Create a compelling multi-channel offer; 2. Build a strong digital capability; 3. Invest in brands and marketing; 4. Continue to develop venues; and 5. Harness technology to improve our customer experience and drive operating efficiency.

Contact: Mr. Paul Meadows, Head of Brand Marketing, paul.meadows@rank.com

Ladbrokes Coral

The company just gained a new CMO in January from Telegraph Media Group, Mr. Kristof Fahy. He is to lead all brand and marketing activity across digital and retail. Note that Ladbrokes has significantly increased its digital marketing over the last several months after realising this was its most successful area. Might Mr. Fahy's sneaky hire and the increased digital focus be Ladbrokes way of foreshadowing an impending digital agency hire? It's hard to say, but we wouldn't put it past them.

Contact: Mr. Dan Staples, Head of Brand & Advertising, dan.staples@ladbrokes.co.uk

888.com

In November, 888 Holdings appointed a consumer PR review, we suspected 888 Holdings would be looking for a creative agency, and potentially a solely mobile-focused agency (still an opportunity!)

Contact: Mr. Daniel Flesch, Commercial Director, daniel.flesch@888holdings.com

Betable

Former William Hill sportsbook marketing manager Alex Beecham, joined Bettable as the digital marketing manager last summer after they hired ActiveWin Media to handle the contract for their Prospect Hall flagship casino brand. The agency is working with Betable to develop and execute digital strategies for the brand in order to optimise online campaigns and boost conversion in the UK. In October, Creative Spark was appointed to produce a national marketing campaign for Prospect Hall.
The agency worked on the first ever television advert for the brand.

Contact: Ms. Adele Lawton, Operations Director – Europe, adele@betable.com

BetVictor

BetVictor was a predicted vulnerable account for us last month. They are on the hunt for a new ad agency. Longtime agency VCCP (appointed in May 2012) is on the alert and repitching for the work. This is ahead of a campaign set for launch in June for the £1,558 football tournament. The company's hope is to find an appropriate agency to work this new campaign. What's next? Well, MediaCom has handled media buying and planning since before 2012, so it's about time for someone new now that a creative review is under way. That means you need to be on your A game and initiate a conversation NOW.

Contact: Mr. Christopher Ruddock, Digital Marketing Executive, chris.ruddock@betvictor.com

Unibet

This month, Unibet announced it had hit another all-time record for its fourth quarter, boosting its whole year results for 2015. Gross winnings revenue in the three months ending 30 Dec. jumped 57% to £111m, and the company's strong year-end finish increased its 2015 revenue 13% to £354.1m. Profit after tax amounted to £19.4m for Q4 and £69.7m for the full year. Performance was driven by a surge in active customers, reaching more than 921,000, of which 156,208 were customers of the businesses acquired in 2015. CEO Henrik Tjärnström said that mobile was 56% of gross winnings revenue compared with 51% in the Q3. “The acquisitions have also accelerated the transformation of our business and locally-regulated revenues are now 34.3% of gross winnings revenue compared with 28.4% in Q3 of 2015. The UK, the world's largest locally-regulated gambling market, is now our largest locally-regulated market,” he added.

In December, Unibet called a review of its European advertising business, parting ways with incumbent Albion. With recent investments in digital advertising (they increased display activity by +1500% last year) and planned increased marketing spend, you can bet there will be shifts in strategy to accommodate newly-acquired companies’ goals and create a collaborative game plan.

Contact: Mr. Nils Andén, Chief Marketing Officer, nils.anden@unibet.com