EMI Music | Company Profile, Marketing Contacts, Media Spend, Brands
EMI Music is a multinational music recording and publishing company. EMI Music provides music artists and labels with commercial services including, digital and physical distribution, sales, press, promotion, marketing, licensing, and brand partnerships.
|Main Telephone||0207 471 5000|
|Main Fax||020 7795 7001|
EMI Music ContactsContacts (3)
|Paul F.||Marketing Director||London|
Sample of Associated Brands
|Gavin B.||Senior Marketing Manager||London|
|Max D.||Digital Coordinator||London|
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Millennial Engagement Opp: NOW That's What I Call Music replaces Starcom with MediaCom for £7m account
Subject: Music, Entertainment, Digital, Outdoor, Press, Radio, TV.
Brand: NOW That's What I Call Music, is a series of various artists compilation albums released in the United Kingdom and Ireland by Sony Music).
Opportunity: The joint brand adventure from the world's biggest record companies has chosen MediaCom to handle it £7 million media account for its next compilation.
Just six months ago, Director of Digital Alex McCloy joined the brand, so look for ways to support his digital strategy as the brand looks to target new users and appeal using nostalgia to older millennials.
MediaCom will take these coming months to familiarise themselves with the brand and sellers should expect a push to follow. Reach out now for social, digital and experiential pushes. TV and outdoor could also be involved.
Digital Breakdown: In the last 12 months, Now! has run nine standard ads with 16 publishers, almost all site direct. Additionally, two video ads were run. Top publishing sites include broadwayworld.com, spotify.com, besteveralbumns.com and newser.com. This was in addition to a handful of display ads for its albums
Incumbent: After a five-way competitive pitch that included Starcom.
Target Market: These compilations attract a vast array of consumers. Young and old pop music enthusiasts.
364-366 Kensington High Street, London W14 8NS, 02027 471 5000
Ms Jenny Fisher
Director, NOW That's What I Call Music
Mr Alex McCloy
Director of Digital