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Sky | Company Profile, Marketing Contacts, Media Spend, Brands




British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.

Main Telephone 020 7705 3000
Main Fax 020 7705 3030
Primary Address
The Hub
Grant Way
Isleworth, Middlesex TW7 5QD
England

Sky Contacts

Contacts (5/36)
Name Title City
Stephen v. Chief Executive Officer - UK & ROI Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7705 3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Hub
Grant Way
Isleworth, Middlesex
TW7 5QD
England

Andrew G. Chief Operating Officer Middlesex
Jenna P. Digital Marketing Controller - NOW TV Middlesex
Sunny B. Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema Middlesex
Luke B. Chief Marketing Officer - UK&I Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sky ********
Sky 3d *
Sky News *****
Sky Atlantic *******
Challenge TV *

Agency Relationships


Brand Agency Service From To
********* ** *** ** media buying unknown present
********* ** ******** ** Media Buying, Media Planning 2004 present
********* ** *** ** media planning unknown present
********* ** *** ****** creative unknown present
********* ******* ******** ** Media Buying, Media Planning 2004 present

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WinmoEdge

Q2-Q3 Opps: Sky puts CMO in CEO seat as it looks to take on Netflix


Subject: TV, Outdoor, Digital, Online. 

Company: Sky (Winmo), satellite broadcasting, broadband and telephone service provider.

Opportunity: The recent promotion of Stephen van Rooyen from chief marketing and digital officer to UK and Ireland chief executive for the consumer and business divisions is just the start of a leadership restructure as the company looks to strengthen its international presence. Mr van Rooyen’s responsibilities will still cover marketing. 

The change follows CFO Andrew Griffith expanding his role to become the group chief operations officer and former head of technology Matt Grest becoming director of digital platform delivery. 

Sky recently announced a £31m investment in Netflix rival iflix, currently available in Malaysia, Thailand and the Philippines. The partnership is expected to lead to a major expansion and adds to Sky’s Now TV, which has fewer than one million Brits using it, opposed to the 5 million British homes using Netflix, according to British TV ratings agency Barb. (research ) Sellers should be looking to secure ad dollars attached to campaign activity in Q2 and Q3, Sky’s biggest advertising period, following a creative review that took place last summer. 

Additional Information

Media Spend: Sky spent £226m in total measured media in 2014, with TV, press, outdoor, radio and direct mail sharing the majority. Q3 has historically been the company’s biggest spending period. 

Digital Breakdown: In the last 12 months, Sky ran 463 standard display ads with 1,628 destinations, 15% of which were mobile. Of those run, 38% published site-direct with top destinations including nickjr.co.uk, nick.co.uk, libe.com and recombu.com. In addition, Sky ran 512 high impact ads and 58 video ads. Arts/entertainment, sports and news publishers were preferred. 

Agency Roster: Kitcatt Nohr is now on the account. 

Sky
Grant Way Isleworth Middlesex TW7 5QD England, 020 7705 3000

Mr Barry Louth
Head, Media Planning
barry.louth@bskyb.com

Mr Stephen Van Rooyen
CMO, CEO
stephen.vanrooyen@bskyb.com

Ms. Nicola Ashley
Associate Account Director at Medicom for Sky
nicola.ashley@mediacom.com