Sky | Company Profile, Marketing Contacts, Media Spend, Brands
British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.
|Main Telephone||020 7705 3000|
|Main Fax||020 7705 3030|
Sky ContactsContacts (5/36)
|Stephen v.||Chief Executive Officer - UK & ROI||Middlesex|
Sample of Associated Brands
|Andrew G.||Chief Operating Officer||Middlesex|
|Jenna P.||Digital Marketing Controller - NOW TV||Middlesex|
|Sunny B.||Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema||Middlesex|
|Luke B.||Chief Marketing Officer - UK&I||Middlesex|
|********* **||*** **||media buying||unknown||present|
|********* **||******** **||Media Buying, Media Planning||2004||present|
|********* **||*** **||media planning||unknown||present|
|********* **||*** ******||creative||unknown||present|
|********* *******||******** **||Media Buying, Media Planning||2004||present|
Who is the Chief Executive Officer - UK & ROI of Sky?
Who is the marketing contact for Entertainment in Middlesex
What is the email of the Chief Operating Officer of Sky?
What is direct phone of the Digital Marketing Controller - NOW TV of Sky?
Who is the media buying agency of Sky?
Your personal LinkedIn™ network connections
Q2-Q3 Opps: Sky puts CMO in CEO seat as it looks to take on Netflix
Subject: TV, Outdoor, Digital, Online.
Company: Sky (Winmo), satellite broadcasting, broadband and telephone service provider.
Opportunity: The recent promotion of Stephen van Rooyen from chief marketing and digital officer to UK and Ireland chief executive for the consumer and business divisions is just the start of a leadership restructure as the company looks to strengthen its international presence. Mr van Rooyen’s responsibilities will still cover marketing.
The change follows CFO Andrew Griffith expanding his role to become the group chief operations officer and former head of technology Matt Grest becoming director of digital platform delivery.
Sky recently announced a £31m investment in Netflix rival iflix, currently available in Malaysia, Thailand and the Philippines. The partnership is expected to lead to a major expansion and adds to Sky’s Now TV, which has fewer than one million Brits using it, opposed to the 5 million British homes using Netflix, according to British TV ratings agency Barb. (research ) Sellers should be looking to secure ad dollars attached to campaign activity in Q2 and Q3, Sky’s biggest advertising period, following a creative review that took place last summer.
Media Spend: Sky spent £226m in total measured media in 2014, with TV, press, outdoor, radio and direct mail sharing the majority. Q3 has historically been the company’s biggest spending period.
Digital Breakdown: In the last 12 months, Sky ran 463 standard display ads with 1,628 destinations, 15% of which were mobile. Of those run, 38% published site-direct with top destinations including nickjr.co.uk, nick.co.uk, libe.com and recombu.com. In addition, Sky ran 512 high impact ads and 58 video ads. Arts/entertainment, sports and news publishers were preferred.
Agency Roster: Kitcatt Nohr is now on the account.
Grant Way Isleworth Middlesex TW7 5QD England, 020 7705 3000
Mr Barry Louth
Head, Media Planning
Mr Stephen Van Rooyen
Ms. Nicola Ashley
Associate Account Director at Medicom for Sky