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Open University | Company Profile, Marketing Contacts, Media Spend, Brands




Open University is a research institution located Milton Keynes.

Main Telephone 01908 274 066
Main Fax 01908 652 247
Primary Address
Walton Hall
Milton Keynes, Buckinghamshire MK7 6AA
England

Open University Contacts

Contacts (5/7)
Name Title City
Lucian H. Communications Director Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 274 066
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Walton Hall
Milton Keynes, Buckinghamshire
MK7 6AA
England

Guy M. Director, Strategy Buckinghamshire
Claudia R. Marketing Manager Buckinghamshire
Roz A. Head, Corporate Communications & Strategy Buckinghamshire
Ella H. Head, Acquisition & Brand Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Open University *******

Agency Relationships


Brand Agency Service From To
**** ********** ******** ** Media Buying, Media Planning unknown present
**** ********** **** Creative unknown present

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WinmoEdge

Campaign Imminent: The Open University taps Lida for creative


: Digital, Display, Social, Sponsorship, ATL, Radio, Print.

Company: Open University (Winmo) is the largest academic institution in the UK, in terms of student numbers.

Opportunity: Following a Lida for creative. The agency will help develop a “customer-driven strategy” for The Open University’s fundraising and new student attraction activity. Sellers should go after marketing pounds ahead of the campaign launch next month 

Following a decline in digital advertising activity last year, OU's unveiled the“Life Changing Learning” campaign. It ran across TV, print, radio and digital (display and video). Sellers focused on careers, education, entertainment and sports will have an advantage. Rapp oversees CRM. 

Additional Information

The following was originally published on 15 Feb

Target Audience: Over 75% of OU students work full or part-time during their studies, while the average age of new undergraduate OU students is 29. Only 9% of new students are over 50 and 30% of new OU undergraduates are under 25.

OpenLearn, a free learning resources website from the OU, has had 33.7 million visits since its launch in 2006. The site averages 350,000 unique visitors a month and has around 11,000 hours of learning materials including 8,000 hours taken from our undergraduate and postgraduate modules.

Digital Breakdown: Per Moat UK, OU ran 68 standard display ads with 741 publishers, 2% of which were mobile, last year. Of those, 20% were run publisher-direct with top ad destiantions including monster.co.uk, kongregate.com, tes.co.uk and reed.co.uk. In addition, OU ran 19 high impact ads and three video ads. 

In comparison, in 2014, OU ran 122 standard display ads with 1,742 publishers, mostly on news and arts/entertainment publishers. 

Open University
Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, England, 01908 274 066

Ms Debbie Britton
Director of Marketing 
debbie.britton@open.ac.uk

Mr. Colin Morris
Head, Online Marketing
colin.morris@open.ac.uk

Mr. Matthew Brown
Director, Digital Marketing 
matthew.brown@open.ac.uk