Open University | Company Profile, Marketing Contacts, Media Spend, Brands
Open University is a research institution located Milton Keynes.
|Main Telephone||01908 274 066|
|Main Fax||01908 652 247|
Open University ContactsContacts (5/7)
|Lucian H.||Communications Director||Buckinghamshire|
Sample of Associated Brands
|Guy M.||Director, Strategy||Buckinghamshire|
|Claudia R.||Marketing Manager||Buckinghamshire|
|Roz A.||Head, Corporate Communications & Strategy||Buckinghamshire|
|Ella H.||Head, Acquisition & Brand||Buckinghamshire|
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Campaign Imminent: The Open University taps Lida for creative
Company: Open University (Winmo) is the largest academic institution in the UK, in terms of student numbers.
Opportunity: Following a Lida for creative. The agency will help develop a “customer-driven strategy” for The Open University’s fundraising and new student attraction activity. Sellers should go after marketing pounds ahead of the campaign launch next month
Following a decline in digital advertising activity last year, OU's unveiled the“Life Changing Learning” campaign. It ran across TV, print, radio and digital (display and video). Sellers focused on careers, education, entertainment and sports will have an advantage. Rapp oversees CRM.
The following was originally published on 15 Feb
Target Audience: Over 75% of OU students work full or part-time during their studies, while the average age of new undergraduate OU students is 29. Only 9% of new students are over 50 and 30% of new OU undergraduates are under 25.
OpenLearn, a free learning resources website from the OU, has had 33.7 million visits since its launch in 2006. The site averages 350,000 unique visitors a month and has around 11,000 hours of learning materials including 8,000 hours taken from our undergraduate and postgraduate modules.
Digital Breakdown: Per Moat UK, OU ran 68 standard display ads with 741 publishers, 2% of which were mobile, last year. Of those, 20% were run publisher-direct with top ad destiantions including monster.co.uk, kongregate.com, tes.co.uk and reed.co.uk. In addition, OU ran 19 high impact ads and three video ads.
In comparison, in 2014, OU ran 122 standard display ads with 1,742 publishers, mostly on news and arts/entertainment publishers.
Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA, England, 01908 274 066
Ms Debbie Britton
Director of Marketing
Mr. Colin Morris
Head, Online Marketing
Mr. Matthew Brown
Director, Digital Marketing