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Dyson | Company Profile, Marketing Contacts, Media Spend, Brands




Dyson, headquartered in Malmsbury, England is a electronic engineering company that manufactures a range of vacuum's.

Main Telephone 01666 827 200
Main Fax 01666 827 299
Primary Address
Tetbury Hill
Malmsbury, Wiltshire SN16 0RP
England

Dyson Contacts

Contacts (5/9)
Name Title City
James D. Founder Wiltshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01666 827 200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Tetbury Hill
Malmsbury, Wiltshire
SN16 0RP
England

Max C. Chief Executive Officer Wiltshire
Michaela T. President Dyson- China Wiltshire
Sabrina T. Global Marketing Director Wiltshire
Alice H. European Commercial Marketing Manager Wiltshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dyson ********

Agency Relationships


Brand Agency Service From To
***** ********* ** Media Buying, Media Planning 2013 present
***** */** Digital 2015 present
***** ********** ***** *** programmatic, mobile & video unknown present

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WinmoEdge

Digital Opps: Dyson moves digital media to Infectious Media, social still in play?


Subject: TV, Luxury, Household, Digital, Q4, Video. 

Company: Winmo profile), headquartered in Malmsbury, England is a electronic engineering company that manufactures a range of vacuums.

Opportunity: We’ve confirmed that digital media planning and buying is moving to London-based Infectious Media April 1. Infectious will work primarily on mobile, video and programmatic execution. So, digital sellers should start engaging in-house contacts and Infectious now to be top-of-mind for new staff transitioning to the Dyson account.

WPP’s Mindshare, media planning and buying AOR since 2013, will keep strategy, traditional planning and search digital content partnerships.

Agencies – traditional shops with the capability to handle Dyson’s traditional media account should certainly reach out. With digital already moving to a new agency, traditional is certainly vulnerable. Also, we were told the social media aspect of the account is still up in the air. So, reach out now to see if it’s still in play, as well.

Furthermore, the recent hire of  FMCG marketing veteran Mr. Alessandro Arosio as commercial director certainly doesn’t bode well for Dyson’s creative roster either (research here).

Additional Insight

Media Spend: Dyson spent £10.3m on measured media in 2014, up from the £11.8m allocated in 2013, according to Nielsen. TV continues to hold the majority of this budget.

Digital Breakdown: Dyson display presence has been down the past 12 months compared to the prior year period, according to Moat UK. During the past year, 113 banners, one high impact and 10 video ads have appeared on 460 publishers (<1% mobile), 80% of which were placed site direct compared to programmatically. News publishers make up most of this activity, followed by shopping, technology and lifestyle sites like wunderground.com, bhg.com, currys.co.uk and brandrepublic.com.

For comparison, during the prior year period 196 banners, 32 high impact and two video ads appeared on about 1,560 publishers (<1% mobile), 79% of which were placed site direct.

Dyson
Tetbury Hill, Malmsbury, Wiltshire, SN16 0RP, 01666 827 200

Mr. Alessandro Arosio
Global Commercial Director
alessandro.arosio@dyson.com

Mr. Mike Evans
Global Head of Media & Agency Relations
mike.evans@dyson.com