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The Procter & Gamble Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Procter & Gamble Company is a multinational consumer goods company and one of the largest manufacturers of consumer products in the world. Five main product categories make up the company's business units: Baby & Family, Health & Wellness, House & Home, Personal & Beauty, and Pet & Nutrition Care.

Main Telephone 01932 896 000
Main Fax 01932 896 200
Primary Address
The Heights
Brooklands
Weybridge, Surrey KT13 0XP
England

The Procter & Gamble Company Contacts

Contacts (5/44)
Name Title City
Tom M. Vice President & Managing Director - Northern Europe Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01932 896 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Heights
Brooklands
Weybridge, Surrey
KT13 0XP
England

Stefan F. Marketing Director - Northern Europe Surrey
Alex S. Business Leader Surrey
Jenna M. Customer & Channel Marketing Manager Surrey
Jonathan P. Brand Manager - Northern Europe Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lacoste Fragrance ******
Boss Fragrance *
Duracell *******
Lenor Fabric Softener *******
Pantene Pro V ********

Agency Relationships


Brand Agency Service From To
****** ******* Media Buying, Media Planning unknown present
**** *** ******* Media Buying, Media Planning 2013 present
***** ******* Media Buying, Media Planning unknown present
****** ******* Media Buying, Media Planning unknown present
****** *** ********* Creative, Experiential unknown present

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WinmoEdge

H2 Campaigns Imminent, Possible Media Review: P&G in talks with media agencies


Subject: FMCG, TV, Online, Radio, Digital, Social, Females.

Company: The Procter & Gamble Company

Opportunity: Reportedly in talks with various agencies about its £210m UK media account, although it is unknown if this will lead to an official review. Regardless, P&G is the biggest TV spender here and in second place for online spending behind Sky. Omnicom Media Group won P&G's US media account last year.

Earlier this year, P&G stated its goal of cutting an additional £125m in agency costs this year, adding to the 40% reduction last year, in order to invest in advertising and trial of consumer-preferred products. Now, the FMCG giant faces a price war with Unilever as the UK home market competitive landscape intensifies. The subscription-based business model such as that with Dollar Shave Club, now owned by Unilever, is what is leading the market, so expect things like laundry products and diapers to take on this model. 

Notably, the second half of P&G’s fiscal year is expected to see double-digit growth in media spend from the prior year, with a particular focus on its digital channels to grow eCommerce. Sellers should be all over this opportunity, keeping in mind P&G’s promise to focus on digital media, social, video and mobile. P&G has drastically increased digital advertising year-over-year so far in 2016. MediaCom UK handle media.

Additional Information

Media Spend: Spent £325m last year, according to Nielsen. This was mainly in TV, with some other large chunks in press and cinema. H2 is the biggest spending period, with Q3 in 2014 seeing a 33% rise in spend during the quarter. 

Target Audience: Generally, P&G tends to target women, who are often the decision makers on what household products to purchase. Note that P&G’s Chief Brand Officer Marc Pritchard expressed a dislike for the term “millennials” at last year’s Cannes Lions festival, due to its overuse and generalised meaning. He fears the term overcomplicates and oversimplifies a group of people, keeping from an accurate targeted approach. 

Digital Breakdown: So far this year, Moat shows that P&G has run 1,258 standard display ads with 3753 publishers. Of those, 52% were published site-direct. Top destinations were amazon.co.uk, womanandhome.com and instyle.co.uk. In addition, P&G ran 852 high impacts and 128 video ads, 89% of which were published site-direct. Top video ad destinations were addictinggames.com, dailymail.co.k and manchestereveneingnews.co.uk. 

In comparison, the same period last year saw P&G run 328 standard display ads with 807 publishers (2% mobile). Of those, 77% were published site-direct versus programmatic. Top destinations were target.com, style.coma nd womanandhome.com. P&G also ran 569 high impacts and 107 video ads during this time. 

The Procter & Gamble Company
The Heights Brooklands Weybridge, Surrey KT13 0XP England, 01932 896 000

Mr. Tom Moody
Vice President & Managing Director - Northern Europe
moody.t@pg.com

Mr Jonathan Parsons
Brand Manager - eBusiness Northern Europe
parsons.j@pg.com

Mr Patrick Megarry
Customer and Channel Marketing Brand Manager
megarry.p@pg.com