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Bosch | Company Profile, Marketing Contacts, Media Spend, Brands




The Bosch Group is a global supplier of technology and services. Bosch has been active in the UK for over 100 years. As one of the UK's largest European investors, as well as being a significant manufacturer and exporter, the company has a large UK presence, employing over 4,200 people.

Main Telephone 01895 834 466
Main Fax 01895 838 388
Primary Address
Broadwater Park
North Orbital Road
Uxbridge, Middlesex UB9 5HJ
England

Bosch Contacts

Contacts (5/7)
Name Title City
Robert H. Vice President, Sales & Marketing Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01895 834 466
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Broadwater Park
North Orbital Road
Uxbridge, Middlesex
UB9 5HJ
England

Matthew C. Vice President, Product Marketing & Engineering Middlesex
Liz B. Marketing Communications Manager Middlesex
Dennis J. Principal Product Marketing Manager Middlesex
Christopher L. Sales & Business Development Manager - UK Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bosch - Prod Rge *******
Bosch - Winning Line Appl Rge *
Gaggenau - Kitchen Appliances *
Robert Bosch - Bosch Components Rge *
Gaggenau - Vario Rge *

Agency Relationships


Brand Agency Service From To
***** - **** *** ******** ** Media Buying, Media Planning unknown present
***** - **** *** ******** ** Media Buying, Media Planning 2013 present
***** - ******* **** **** *** ******** ** Media Buying, Media Planning 2013 present
******** - ******* ********** ******** ** Media Buying, Media Planning 2013 present
******** - ***** *** ******** ** media buying & planning 2013 present

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WinmoEdge

Campaign Imminent: Bosch appoints Publicasty for digital transformation


Subject: Social, TV, Print, Outdoor, Digital.

Company: The Bosch Group (Winmo) is a global supplier of technology and services. Bosch has been active in the UK for over 100 years.

Opportunity: Appointed PR agency Publicasty, following a four-way pitch, to deliver a digital and social media campaign in the spring for its range of home appliances promoting the theme ‘Every Day Wins with Bosch’. Look for more revenue to be attached to this wider campaign as the reinvigorated brand builds awareness. 

Last month, Bosch launched a new brand identity and corporate design ‘newly launched smart home company.

Mediacom handles media. 

Additional Information

Media Spend: In 2014, Nielson reports Bosch spent over £6 million on media primarily across TV, press, and digital with some devoted to outdoor and radio. That year Q3 and Q4 saw the greatest spending but it seems to differ each year. In 2015 strategy slightly changed with spending across TV and radio but far less on press, digital and outdoor compared to last year. Top publisher categories include news, education and shopping.

Digital Breakdown: Moat reports that Bosch ran 169 display ads on 1,047 publishers last year. Top ad destinations included livescience.com, reevoo.com, amazon.co.uk and sear.com (41% placed site direct versus programmatically). The company also ran 29 high impact ads and 17 video ads. For comparison, in 2014 108 display were run on 1,549 publishers. Also, 49 high impact ads were run, but no video occurred.

Target Market: Millennials will make up 35% of home buyers in 2016 and spend 22% of their total budget on renovations.  

Competitors: Siemens Home Appliances brands) hold on the market in the region, but both have aggressive expansion plans in the continent, in terms of revenue growth and products.

Bosch
Broadwater Park, North Orbital Road, Uxbridge UB9 5HJ, 01895 834 466

Mr Robert Hesse
Vice President of Sales and Marketing
robert.hesse@uk.bosch.com