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HP Inc | Company Profile, Marketing Contacts, Media Spend, Brands




HP Inc, split off from Hewlett Packard in 2015, and now focuses on consumer technology such as personal computers and laptops.

Main Telephone 0345 270 4567
Main Fax 01344 363 344
Primary Address
88 Wood Street
3rd Floor
London, London EC2V 7QT
England

HP Inc Contacts

Contacts (5/18)
Name Title City
Nicola A. Director, Content & Production - WW Solutions & Services Marketing London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0345 270 4567
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 88 Wood Street
3rd Floor
London, London
EC2V 7QT
England

Bob H. Manager, Sales, Business Development, Communication & Media Solutions London
Fay P. Partner Business Manager London
Dave H. HP.com Global Analytic Strategy London
Julia C. WW HP Advantage Program Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
HP Inc - Prod Rge ********
HP Envy ******
HP Laserjet *****
HP Officejet Pro *****
HP Pavilion *

Agency Relationships


Brand Agency Service From To
** **** ****** **** ******* **** Creative 2012 present
** **** *** ***** Digital, Media Buying, Media Planning 2017 present
** *** - **** *** ****** **** ******* **** Creative 2012 present
** *** - **** *** *** ***** Digital, Media Buying, Media Planning 2017 present
** ******** *** ***** Digital, Media Buying, Media Planning 2017 present

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WinmoEdge

Campaign Imminent: HP Enterprise expects to appoint new global creative shop in April


Subject: TV, Digital, Social Media, Outdoor, Radio.

Company: Winmo profile), software storage and cloud service arm that split off from HPs consumer business last year. 

Opportunity: HPE, formerly in the AdAge that the review began in January and a decision is expected by the middle of April. So, creative shops should remove HPE from their prospecting list and shift focus to HP Inc. Hopefully one of our readers picks up the HPE account!

However, sellers should monitor this review closely. The “Accelerating Next” campaign will continue for now but Gomez expects the transition to a new creative agency to take six-to-eight months. This means a new campaign should break in time for Q4-Q1, traditionally HP’s top advertising period.

Furthermore, Gomez said HPE wants to engage the entire C-suite and developers – not just CTOs and CIOs anymore. So, decision makers should be more open than usual to news, finance and luxury lifestyle sellers, as HPE looks “to break through to a different audience.” Focus your pitch on integrated TV, digital and social media – the primary areas for the new creative shop. 

 Additional Insight

Incumbent: BBDO was on creative for more than four years, according to The List. The Omnicom shop isn’t participating in the review. 

TV Breakdown: Since HP’s split was made official in October, $7.7 million has supported HPE ads, most of which has gone to the “Welcome to Hewlett Packard Enterprise” commercial above (see iSpot targeting breakdown right).

Digital Breakdown: Most of HPE’s display activity the last year was during August-Nov. Ads have run mainly on news and technology sites like techrepublic.com, zdnet.com, wsj.com, fastcompany.com and wired.com, according to Moat. 

Overall during that period, 219 banners, 374 premium and nine video ads ahve appeared on about 850 publishers (<1% mobile), 51% of which were placed site direct versus programmatically. 

Winmo profile)
Amen Corner, Cain Road, Bracknell, Berkshire, RG12 1HN, 0845 270 4567

Lucy Arthur
Enterprise Marketing Director – UK & Ireland
lucy.arthur@hp.com

Henry Gomez
Executive Vice President & Chief Marketing & Communications Officer (Based in US)
(650) 857-1501
henry.gomez@hp.com