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Bose Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Popular in countries worldwide, Bose is a retailer and manufacture of audio equipment for home and travel.

Main Telephone 08707 414 500
Main Fax 08707 414 545
Primary Address
Bose House
Quayside
Chatham, Kent ME4 4QZ
England

Bose Corporation Contacts

Contacts (5/8)
Name Title City
Simon M. Financial Controller Kent
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 08707 414 500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Bose House
Quayside
Chatham, Kent
ME4 4QZ
England

Martin B. Promotions & Incentives Development Manager Kent
Graham C. Digital Marketing Manager Kent
Louise R. Media Manager - Europe Kent
Chris G. Global Marketing Insights Manager Kent

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bose - Prod Rge *******
Bose - Wave Music System ******
Bose - Soundlink Wireless Music Sys *****

Agency Relationships


Brand Agency Service From To
**** - **** *** ******** ** media buying unknown present
**** - **** *** ******** ** media planning unknown present
**** - ********* ******** ***** *** ******** ** media buying & planning unknown present
**** - **** ***** ****** ******** ** media buying unknown present
**** - **** ***** ****** ******** ** media planning unknown present

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WinmoEdge

Video, Digital Opps: Bose names first global creative AOR, Grey


Update (06 Jan): Bose officially named its first ever global creative agency of record, handing Grey the brief. Bose had previously handled most work in-house and they’re still on the search for a global PR agency.

With a fiscal year ending in March, we recommend you reach out for last min. strategic planning and budgeting opps. Otherwise, or also, expect new creative to roll out in the next few months, likely a TV and digital campaign targeting Millennials. 

Subject: Digital, Sponsorship, Mobile, Online Video, TV, OOH. 

Company: Bose is a retailer and manufacturer of audio equipment for home and travel.

Opportunity (03 Nov): The global audio retailer is on the search for a new global creative agency, following a dramatic up-rise in competitive pressure.

Bose has created TV adverts in-house in the past and has been active across online video as part of its ‘Bose presents: better never quits' campaign as well as various sports-related ads. Late last year, Bose consolidated its global media business by selecting WPP's Mediacom UK and Interpublic. 

Digital Breakdown: Moat UK shows a slight decline in display and mobile activity, compared to last year. However, most of this year's ads ran in January, with mobile and video taking off during the summer months. Key publishers were guitarworld.com, amazing.com and wayfair.com. In total, Bose has run 57 standard, five high impact and 11 video ads with 113 publishers. The adds (11% mobile) saw only 2% use programmatic.

Competition: In order to beat rising competition, Bose has strategically partnered with the likes of Deezer and even retailers like Argos to enhance its product promotion and offering. Incorporating convenience in its product innovation strategy is a smart move, as Millennials expect this. 

Examples of competition include Sony.

Media Spend: Historically, Bose has spent the most in TV, press and outdoor media, according to Nielsen. Last year, Bose spent 45% less than 2013, totalling £6.1m. 

Bose Corporation
1 Ambley Green, Gillingham Business Park, Gillingham, Kent, ME8 0NJ, 08707 414 500

Mr. Chris Gumm
Marketing Performance Manager, Europe
chris_gumm@bose.com

Mr. Louise Rusbridge
Marketing Manager – UK 
louise_rusbridge@bose.com

Mr. Graham Curry 
Digital Marketing Manager
graham_curry@bose.com