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Indesit | Company Profile, Marketing Contacts, Media Spend, Brands




Indesit manufactures large home appliances, which are available at retailers across England.

Main Telephone 01 733 568989
Main Fax
Primary Address
Morley Way
Peterborough, Cambridgeshire PE2 9JB
England

Indesit Contacts

Contacts (4)
Name Title City
Fiona H. Head, Marketing Cambridgeshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01 733 568989
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Morley Way
Peterborough, Cambridgeshire
PE2 9JB
England

Jayson W. Brand Experience Director Cambridgeshire
Raff R. Senior Category Marketing Manager Cambridgeshire
Maurizio P. Managing Director Cambridgeshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Indesit - Prod Rge ******
Ariston - Fast Clean Oven *
Creda - Prod Rge *
Hotpoint - Prod Rge ******

Agency Relationships


Brand Agency Service From To
******* - **** ***** **** ***** ** media buying unknown present
******* - **** ***** **** ***** ** media planning unknown present
******* - **** *** ***** ** media buying unknown present
******* - **** *** ***** ** media planning unknown present
******* - **** *** *** ****** creative unknown present

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WinmoEdge

Digital, TV Opps: Whirlpool boosts online touchpoints as millennials become target audience


Subject: Digital, Online, Social, Video, Millennials. 

Company: Whirlpool (Winmo).

Opportunity: Shortly after Whirlpool appointed Mr. Piero Pracchi as senior director of brand and digital marketing for EMEA, the washing machine company hired Ms Hanifa Dungarwalla as digital marketing manager for the UK and Ireland.

The company is boosting all digital touchpoints, including marketing and online/social media presence for Whirlpool, Hotpoint and Indesit brands, particularly as Millennials will make up 35% of home buyers in 2016 and spend 22% of their total budget on renovations.  

Whirlpool and Indesit, together, make up the largest appliance manufacturer in Europe, overstepping BSH's (seller of Siemens Home Appliances brands) hold on the market in the region, but both have aggressive expansion plans in the continent, in terms of revenue growth and products.

Sellers should engage now that the brand has increased ad spend and will begin promoting millennial-targeted adverts that promote product customisation. News, arts & entertainment and hobbies & interests sellers should have an advantage, particularly in the spring and summer when there are more home purchases and renovation projects underway. 

Additional Information

Experience: Ms Dungarwalla joined from DigitalBlanc, a digital marketing consultancy, where she worked for the last four years with clients including Lloyds TSB, Lavazza Espression and QueenBee. Prior to that, she spent two years as a digital and PR manager for Upbeat Drinks, devising digital and PR strategies. 

Media Spend:  Indesit has been active in the digital, CRM and social media space, while rapidly increasing its TV advertising in the last three years.  They are also into sponsorship,  National Mini Soccer Cup again this year.

Digital Breakdown: In the last 12 months, Whirlpool Corporate ran 91 standard ads with 863 destinations, 20% of which have run site direct versus programmatic. Top ad destinations include housetohome.co.uk, howstuffworks.com and abc15.com. In addition, the company ran 12 high impact ads and nine video ads. 

Agency Roster: Last JWT London .

Whirlpool
209 Purley Way, Croydon, Surrey, CR9 4RY, England, 020 8649 5000

Mr. Piero Pracchi
Senior Director of Brand and Digital Marketing, EMEA
piero_pracchi@whirlpool.com

Ms Hanifa Dungarwalla
Digital Marketing Manager, UK & EIRE
hanifa_dungarwalla@whirlpool.com