Back to All Companies

Panasonic | Company Profile, Marketing Contacts, Media Spend, Brands




Panasonic manufactures and distributes consumer, commercial, and industrial electronics. The company's products are sold through retail and online operations globally.

Main Telephone 01344 862 444
Main Fax 01344 853 564
Primary Address
Panasonic House
Willoughby Road
Bracknell, Berkshire RG12 8FP
England

Panasonic Contacts

Contacts (5/11)
Name Title City
Claire E. Public Relations Manager Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01344 862 444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Panasonic House
Willoughby Road
Bracknell, Berkshire
RG12 8FP
England

Richard M. Human Resources & European Talent Management Director Berkshire
Stephen Y. Marketing Director Berkshire
David P. Marketing Director, Consumer Division Berkshire
David B. Manager, Advertising & Sponsorship Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Panasonic - Corp ******
Panasonic - Toughbook Notebook ****
Panasonic - Lumix Camera Rge *****
Panasonic - Viera Plasma Tv *****
Panasonic Store/s Elec - Prod Rge ****

Agency Relationships


Brand Agency Service From To
********* - **** ****** media buying & planning 2004 present
********* - ***** ****** *** ****** media buying & planning 2004 present
********* - ********* ******** ****** media buying & planning 2004 present
********* - ***** ****** ** ****** media buying & planning 2004 present
********* *****/* **** - **** *** ****** media buying & planning 2004 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Public Relations Manager of Panasonic?

Who is the marketing contact for Consumer Electronics in Berkshire

What is the email of the Human Resources & European Talent Management Director of Panasonic?

What is direct phone of the Marketing Director of Panasonic?

Who is the media buying & planning agency of Panasonic?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Panasonic must convince consumers to adapt to IoT as sales digress causing stress


Subject: TV, Digital, Home, IoT, Display, Mobile.

Company: Panasonic manufactures and distributes consumer, commercial, and industrial electronics. The company’s products are sold through retail and online operations globally.

Opportunity: The Japanese consumer electronics maker is struggling with a sales decline in its appliances and housing technology business, which led to a 7% decline in its first quarter operating profit, missing expectations. Panasonic may be slightly panicking since they have put so much into these businesses over the last few years to make up for the exhausting competition in smartphones and TVs. Panasonic officially exited the plasma TV market in December 2013 after struggling against competitors Samsung and LG.

Appliance sales fell 3% in the quarter, correlated to a decline in TV marketing, while housing technology fell 4% blamed on weak demand for solar panels and a slow housing market. Net profit did increase 57% year-over-year and the company plans to see a 13% rise in operating profit for the full year to 31 March 2016. This confidence likely stems from its plans to spend £1.15 billion on acquisitions this financial year and around £6bn over the next four years to strengthen its auto and housing tech sectors.

Panasonic launched its complete home networking system in the UK this month in an effort to secure the British Internet of Things market, which is a quickly growing phenomenon but many consumers are still behind on the movement. A recent study by LogMeIn, Inc. shows that 50% of consumers didn’t find it necessary or would be uncomfortable connecting their devices. At the same time, 25% would be willing to adopt if it would solve technical issues quicker. Meanwhile, 41% of British consumers own at least one smart device other than a smartphone according to research by TRUSTe. The most popular devices are smart TVs (24%), in-car navigation systems (31%), fitness bands (3%) and smart meters (3%).

Media Spend: Spent almost 60% less in media last year (£2.23 million), compared to 2013 (£5.5m). In 2012, Panasonic spent £13.2 million. It looks like there has been a significant decrease in TV, Outdoor and Cinema advertising over the years, likely due to an increase in digital (not documented by Nielsen).

Digital Breakdown:  Moat UK reports that Panasonic has run 137 standard and 47 high impact ads year-to-date. The ads were run with 1,882 publishers (<1% mobile) and 44% of them published directly, as opposed to through an ad server.

Key spending times were between Aug. and Oct., but things have been picking up again this month. Key publishers on desktop have been in the sports and lifestyle categories, while mobile was active on entertainment and technology publishers in Jan., Feb., Apr. and the end of June until now.

Agency Roster: Vizeum UK handles the media account (since 2005).

Panasonic
Panasonic House, Willoughby Road, Bracknell, Berkshire, RG12 8FP, England, 01344 862 444

Mr David Bonney
Advertising & Sponsorship Manager
david.bonney@eu.panasonic.com

Mr. Ian Griffiths
Product Marketing Manager
ian.griffths@eu.panasonic.com

Vizeum UK
Regent’s Place, Sixth Floor, 10 Triton Street, London, NW1 3BF, England, 020 7379 9000

Ms Leela Chivers
Associate Director
Leela.Chivers@vizeum.com

Ms. Nusrath Hossain
Mobile & Digital Account Manager
nusrah.hossain@vizeum.com
 
Ms Claire Kent
Broadcast Account Director
claire.kent@vizeum.com