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William Grant & Sons | Company Profile, Marketing Contacts, Media Spend, Brands




William Grant is a producer of several popular alcohol brands, including Glenfiddich. Tullamore D.E.W., and Sailor Jerry.

Main Telephone 020 8332 1188
Main Fax 020 8332 1695
Primary Address
Independence House
84 Lower Mortlake Road
Richmond, Surrey TW9 2HS
England

William Grant & Sons Contacts

Contacts (5)
Name Title City
Julie P. Head, Customer Marketing - Global Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8332 1188
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Independence House
84 Lower Mortlake Road
Richmond, Surrey
TW9 2HS
England

Gary K. Marketing Director - UK Surrey
David N. Global Brand Communications Manager Surrey
Sonia B. Senior Communications Manager Hampshire
Chris M. Managing Director - Developed European Markets Hampshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Glenfiddich - Whisky Rge ******
William Grant & Sons ******
Piper Heidsieck - Champagne ****
Balvenie - Whisky ****
First Drinks Brands - Drinks Rge *

Agency Relationships


Brand Agency Service From To
******** - ****** ********* Media Buying, Media Planning unknown present
*********** - ****** *** ***** Creative unknown present
***** ********* - ********* ********* Media Buying, Media Planning unknown present

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WinmoEdge

William Grant & Sons continues to confirm our suspicians that agency support is needed


Update (21 Jan): Just a few weeks after William Grant announced its CEO was leaving, they hired a PR agency last week to handle the six-figure accounts of its seven-brand whisky portfolio.

Tin Man is on board, responsible for creative UK-wide PR campaigns and media relations for The Balvenie, Monkey Shoulder, The Girvan Patent Still, Hudson, Kininvie, Rare Cask Reserves and the new brand, Ailsa Bay. 10 agencies vied for the brief, but only one could prove they knew whisky like William Grant.

This follows the appointment of Irish PR agency Thinkhouse for Tullamore Dew‘s global account last November. In October, William Grant gained another new agency, TPN Retail Marketing. Granted (pun intended), the hire wasn't enough to knock it off the vulnerable list because it's a retail marketing agency. But it's still a sign that they're receptive to new agency support and clearly see a need for change.

The distillery also a review that began last February.

Subject: Outdoor, Press, Whisky, Social Media, Digital, Strategic Partnerships.

Company: William Grant & Sons UK – an independent, family-owned Scottish company which distils Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is now run by the descendants of the founder.

73% Opportunity (06 Jan): We always like to shake things up a bit here at DV and keep you on your toes (though I swear we don't pay companies to hire agencies or new decision makers … or do we?), so we'll start with the latest at William Grant & Sons.

CEO Stella David has confirmed she's out as of next month. To take her place is current Chief Commercial Officer, Simon Hunt. Ms. David held the role since 2009, but has been slowly building an impressive portfolio of non-executive director positions, and she has decided to pursue her roles as non-executive director for Clarks and Homeserve (and perhaps others in due course) full time.

Mr. Hunt, who was first Managing Director, North America when he started in 2007, will begin in his CEO role on 01 March, and Ms. David will remain in an advisory capacity until the end of May.

What Does This Mean? Well, it could mean lots of things. Mr. Hunt is historically a marketing guy, having been VP of global marketing at Diageo for two years and in that department for a total of six years. Then he was SVP of marketing at Allied Domecq Plc for two years while living in the U.S. This means he will look closely at the team currently in place and decide whether they have what it takes to be the global brand he sees for the future – a global brand that is still family owned and maintains that independent mindset.

In an interview from several years ago (when Mr. Hunt was still the MD for North America), he noted that the key for the company is to “offer affordable luxury. We sweep the premium end of the market, and in a tough environment, consumers change their definition of value.”

The company makes a point, whenever the economy is tough, to over-invest, while competitors typically pull back from supporting bars, restaurants or hotels. Because of this, they have built a strong base of support not only from trade partners but also with the consumers who tried the brands as a result of that investment. You can bet this strategy will continue while Mr. Hunt is in charge of the company.

We may see a change to the leadership team, composed of Mr. Chris Mason (who has been managing director in the UK, Australia, New Zealand and Canada since 2000), Mr. Philip Gladman (just appointed last June), Mr. Gary Keogh (marketing director in the UK since 2013), among others. William Grant is a company to keep a close eye on.

DV has a feeling there may be a shift in agencies, creative, media and/or digital, for its brands in the next three or so months (which is six-to-nine months from our initial scoring back in June), as there have been several new marketers brought on board in addition to the new CMO, as well as several PR teams recently appointed (and in the UK specifically).

Decision Makers on the Move: Last June, William Grant gained a new CMO by replacing Mr. Maurice Doyle with former Diageo marketing director/head of innovation/brand director Philip Gladman. Mr. Gladman is a member of the William Grant executive board, overseeing the group's global travel retail business, and is based in London.

Media Spend: The company spent £1.6m in total measured media in 2014, 50% more than 2013. Outdoor and Press grew substantially year-on-year.

Digital Breakdown: For more info on digital display and mobile activity, see our last article.

Agency Relationships: Crayon for digital services in the UK.

William Grant & Sons
First Drinks Brands, Form One, 17 Bartley Wood Business Park, Hook, Hampshire, RG27 9XA, 01256 748 100

Mr. Philip Gladman **
CMO
philip.gladman@wgrant.com

Mr. Gary Keogh
Marketing Director, UK
gary.keogh@wgrant.com

Ms. Ríana Gallagher
Global Brand Manager
riana.gallagher@firstdrinks.co.uk   

Mr. Vincent Girdwood
Digital Marketing and Relationship Manager
vincent.girdwood@wgrant.com

** Unable to confirm emails at this time, but they follow company format, so give them a try!