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Nestle | Company Profile, Marketing Contacts, Media Spend, Brands




Nestle is a multinational nutritional, snack food, and health-related consumer goods company, and is the largest food company in the world based on revenues. Nextle is divided into six groups which make up the company: Beverages, Confections & Chocolates, Pet Care, Pharmaceuticals, Prepared Foods, and Refrigerated Foods.

Main Telephone 020 8686 3333
Main Fax 020 8667 5825
Primary Address
1 City Place
Gatwick, Surrey RH6 OPA
England

Nestle Contacts

Contacts (5/65)
Name Title City
Fiona K. Chief Executive Officer & Chairman Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8686 3333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 City Place
Gatwick, Surrey
RH6 OPA
England

Gavin W. Chief Financial Officer & Senior Vice President Surrey
David G. Marketing Capability Lead Surrey
Richard H. Marketing Director - Nestle Beverage Division Surrey
Ian R. Corporate Communications Director Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kitkat *******
Nestle *******
Nestle Cereal *******
Purina ********
Nestle Whole Grain Cereal ****

Agency Relationships


Brand Agency Service From To
****** ****** Media Buying, Media Planning 2014 present
******** ****** Media Buying, Media Planning 2014 present
****** *** ****** Creative unknown present
****** ****** Media Buying, Media Planning 2014 present
***** ****** Media Buying, Media Planning 2014 present

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WinmoEdge

Digital Opps: Nescafe, Tumblr eCommerce push leads to first ever global marketing campaign


Subject: FMCG, Coffee, Cinema, Digital, Outdoor, Press, TV

Brand: Nestcafe, instant coffee subsidiary of multinational snack food company Nestlé.

Opportunity: In an effort to engage a younger demographic, Nescafe has dropped its traditional websites and moved its portfolio to Tumblr for the launch of its first global marketing campaign. The company spent 6 months integrating to the common base platform so expect new content this year to ultimately foster a two-way relationship with millennial consumers.

The digital switch happened late last year and has since generated an additional £154k in sales, thanks to a 'buy now' button which links to third party retailers. Online sellers, rich with social media knowledge, should reach out within the next few months to benefit from a coffee boom around festive season. 

The team is now looking to work across 70 different markets to create a global campaign on Tumblr to have eCommerce gain, particularly in EMEA where conversion activity has increased. Nov 2015, DV noted the focus on eCommerce, consumer engagement, social media and digital advertising and urged seller contact. Don't miss out on another opportunity.

Additional Information

Media Spend: In 2015, Nescafe spent over £26.3m on media primarily across cinema, outdoor and TV with some devoted to press and digital. Early 2016 is seeing similar spending with an increase in digital replacing some press.

Digital Breakdown: According to Moat, in the last 12 months Nescafe ran 81 standard ads on 491 publishers, with only 13 per cent placed site direct. Top publishing sites include yahoo.com, mysupermarket.co.uk, pof.com and premierleague.com. Also run during this time, were ten high impact ads and 14 video ads. This is comparable to 2014 publishing and it appears digital has increased this year as well.

Agency Roster: In October 2015, ZenithOptimedia and VivaKi won the £60m UK media business. 

Nestlé
Head Office, 1 City Place, Gatwick, Surrey, RH6 OPA, 020 8686 3333

Ms Olivia Lumley
Marketing Manager
Olivia.Lumley@uk.nestle.com

Ms Joanne Stericker
Senior Brand Manager - Nescafe Original
joanne.stericker@uk.nestle.com

Ms. Dagmar Sejnova
Branded Content & Social Manager
dgomar.sejnova@zenithoptimedia.co.uk