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Dairy Crest | Company Profile, Marketing Contacts, Media Spend, Brands




UK-based Dairy Crest is a home delivery services for dairy products.

Main Telephone 01372 472 200
Main Fax 01372 472 333
Primary Address
Claygate House
Littleworth Road
Esher, Surrey KT10 9PN
England

Dairy Crest Contacts

Contacts (5/13)
Name Title City
Mark A. Chief Executive Officer Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01372 472 200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Claygate House
Littleworth Road
Esher, Surrey
KT10 9PN
England

Rebecca P. Finance Business Partner - Marketing & Business Development Surrey
Jo H. Senior Brand Manager Surrey
Ruth A. Marketing & Professional Services Category Manager Surrey
Natalie C. Brand Manager - Clover & Vitalite Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cathedral City - Cheese Rge *******
Dairy Crest - Corp *****
Country Life - Butter Rge *****
Dairy Crest - Clover Range ******
Carapelli Firenze - Olive Oil *

Agency Relationships


Brand Agency Service From To
********* ******* - ***** *** ** ****** Media Buying, Media Planning 2014 present
********* **** - ****** *** ** ****** Media Buying, Media Planning unknown present
********* **** - ****** *** **** ****** creative unknown present
******* **** - ****** *** ** ****** Media Buying, Media Planning 2014 present
***** ***** - ****** ***** **** ****** creative unknown present

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WinmoEdge

Campaign Imminent: Account in Jeopardy Cathedral City taps BrandOpus for brand refresh


Subject: PR, TV, BTL, Social, Digital, ATL, Outdoor. 

Brand: Cathedral City, owned by Dairy Crest is a leading British dairy products company. 

Opportunity: The recently appointed Cathedral City Head of Marketing William Hemmings. 

The company's first and second financial quarters (traditional Q2 and Q3) tend to see the most media spend activity, so sellers should reach out now to secure TV, BTL, in-store, social, digital and PR ad pounds. Agencies should be all over this, as a review could take place in as little as a few months from now, maybe sooner. Earlier this month, the brand appointed Scorch London to handle creative for its cooking oil brand Frylight. 

Additional Information

The following was originally published on 10 March

Media Spend: Dairy Crest spent £4.1m in total measured media in 2014, mostly in TV. Outdoor and press also got a chunk of the spend. 

Executive Shift: Following the Iglo Group European marketing director William Hemmings to head marketing efforts for its £300m cheese business.  Reporting director to the CCO, he will take the lead on creating new brand and shopper marketing strategies to help Dairy Crest's The Cathedral City, Davidstow and Chedds brands continue to perform well in a challenging market.

Agency Roster: UM London handles media planning and buying. Dairy Crest's Frylight brand pitched a £80m brief late last year.


Claygate House, Littleworth Road, Esher, Surrey, KT10 9PN, 01372 472 200

Ms. Louise Pike
Head, Marketing – Butter & Spreads
Louise.Pike@dairycrest.co.uk

Mr William Hemmings
Head of Marketing, Cheese
william.hemmings@dairycrest.co.uk

Ms. Elaine McCague
Marketing Manager – Cathedral City 
elaine.mccague@dairycrest.co.uk

Ms. Millie Richardson
Senior Planner at UM for Dairy Crest
Direct Dial:02070737234 
millie.richardson@umww.com