Molson Coors Brewers | Company Profile, Marketing Contacts, Media Spend, Brands
Molson Coors Brewers in a leading brewer of premium beer brands. The company manufacturers and markets populat brands such as Coors Lite, Miller Lite, Keystone Light and craft beer Blue Moon.
|Main Telephone||01785 785510|
Molson Coors Brewers ContactsContacts (5/26)
|Andy C.||Chief Commercial Officer, Global Licenses & Brands Director||Staffordshire|
Sample of Associated Brands
|Karan B.||Founder & Chairman, Cobra Beer||Staffordshire|
|Simon C.||President & Chief Executive Officer||Staffordshire|
|Martin C.||Marketing, Brands & Consumer Excellence Director||Staffordshire|
|David M.||Global Senior Director, Partner Management||Staffordshire|
|Worthington Best Bitter||*|
|********||******* *********||Media Buying, Media Planning||unknown||present|
|********||******||Media Buying, Media Planning||2009||present|
|*******||******||Media Buying, Media Planning||2009||present|
|*******||******* *********||Media Buying, Media Planning||unknown||present|
|*******||***** ********* ******||Creative||2017||present|
Who is the Chief Commercial Officer, Global Licenses & Brands Director of Molson Coors Brewers?
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Awareness Campaign Imminent: Sharp's Brewery taps Eulogy
Subject: Alcohol, Brewery, TV, Digital, PR, Events, Social Media, Outdoor, Experiential
Brand: Sharp's Brewery, subsidiary of Molson Coors, is the largest Brewer of cask conditioned beer in the South West UK and owner of growing beer brand, Doom Bar.
Opportunity: Appointed Eulogy for consumer brief to build brand awareness for its product portfolio. The PR agency will develop Sharp's Adventure Brewing campaign, launched last year, to include supporting live events and product promoting as various launches are in the works for 2016.
Eulogy has previously worked with other Molson Coors brands and is now looking to bring the Sharp's portfolio to life. The Adventure Brewing campaign was developed after research found that 61 per cent of Brits would be more adventurous if they could go back and relive the last 10 years. This year, the brand will continue to build on this nostalgia, while attempting to pull in new millennial consumers.
As Eulogy promotes brand awareness, integrated and digital sellers should reach out now ahead of product launches. In 2015, Sharp's produced 18 per cent more beer than in 2014 and with demand increasing, the brand is showing no signs of stopping. The brewery's first permanent keg beer, Wolf Rock Red IPA, is one of the dynamic new options hitting the market this year.
Note, Molson Coors restructured its senior management last year and ZenithOptimedia still handles UK media.
Target Audience: While Mintel research shows a recent surge in Millennials craft beer drinkers, over a third (36%) are unsure what the term ‘craft beer' actually means. At the same time, 18-24 year-olds are drinking less than other age groups, thus generating a marketing challenge. However, 31% of the drinkers say they'd like to know more about beer (ingredients, serving suggestions and quality).
Competition: Bowland Brewery, Isle of Arran Brewery, Hall & Woodhouse, to name a few.
Rock, Cornwall, PL27 6NU, 0207 025 6680
Mr James Nicholls
Senior Brand Manager
Mr Nick White