Yakult | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Tokyo, Japan, (though its European headquarters are located in the Netherlands), Yakult is known for its dairy products which help promote a healthy digestive system.
|Main Telephone||020 8842 7600|
|Main Fax||020 8839 3250|
Yakult ContactsContacts (4)
|Cliff M.||Human Resources Director||Middlesex|
Sample of Associated Brands
|Reshma P.||Marketing Manager||Middlesex|
|Karen M.||Sales & Marketing Analyst||Middlesex|
|Hiroyasu M.||Managing Director||Middlesex|
|Yakult - Prod Rge||*******|
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Q4 Opps: Top 5 advertisers with imminent campaigns and agency reviews
Below are the top 5 opportunities ahead of Q4, when several agency shifts are imminent and festive campaigns are already being planned for.
Both agencies and sellers alike will be able to scoop up the pounds associated with the festive season if they act fast. Among the five below, millions have been spent on multi-channel media: digital, TV, radio, cinema, direct mail and ATL. Companies include retailers, fitness technology providers and FMCG producers.
Opportunity: With all the executive shifts taking place, longtime CMO Sarah Manley should be on high alert. Changes are inevitable so media and digital agencies should be contacting in the next few months to gain strategy details and be in the running.
Burberry has the overarching goal to deliver at least £100 million of annualised cost savings by 2019, up from about £20 million this year. ATL and digital sellers should reach out within the next few months ahead of festive spending.
Contact: Ms Marta Brnicevic, Director of Marketing – EMEA and India, Marta.Brnicevic@burberry.com
Opportunity: Nearly a year after naming a new boss, Anna Gudmundson, the struggling fitness brand is hoping to raise £2.6 million as part of a turnaround. The crowdfunding attempt will see the public-listed company raise money via a heavily-discounted placing and open offer with institutions-- a unique and desperate move for a company of its standing.
The ploy comes after losing significant market value and shifting from a direct consumer retail focus to a B2B corporate wellness market focus. This shift led to more positive sales results in Q1 and could end up saving the company alltogether. Regardless, agencies and other external entities will have to be brought in very soon. Do not hesitate.
Contact: Ms Jasmin Dreher, Head of Digital Marketing, email@example.com
Opportunity: Appointed M2M handles media planning and buying.
The brand hasn't run a TV ad since late 2014 (ad above), but this year could be a return. The planned campaign will launch in Q4, but Q1 and Q3 tend to be Yakult’s highest spending periods.
Contact: Mr Andrew Nash, Sales & Marketing Director, firstname.lastname@example.org
Opportunity: Several months after bolstering its marketing team here, the company promoted Becky Gebhardt to EVP, CMO for all global strategies, brand marketing, social media and digital marketing. Look for more local senior level shifts to occur in no time that will eventually lead to the need for agency help.
The company is desperate to drive traffic, increase conversion and attract new customers and is planning for a 360 degree marketing campaign push ahead of Q4's gifting season. Sellers- take note that digital activity has quadrupled in the last year.
Contact: Mr. Alessandro Carnicella, Senior Director , Brand & Business Development, email@example.com
Opportunity: The Goodstuff handles the £5m media planning and buying account.
Agencies should be trying to win other areas of business with HoF as they're obviously open to new strategies and working with new agencies.
Contact: Mr. Tony Holdway, Brand Marketing Director, firstname.lastname@example.org