Unilever | Company Profile, Marketing Contacts, Media Spend, Brands
Unilever is a multinational personal-care, household and food products producer. The dual-listed company consisting of Unilever PLC, based in London, United Kingdom, and Unilever N.V., based in Rotterdam, Netherlands. The two parent companies together with their group companies, operate as Unilever Group. Unilever is the world's second-largest advertiser and the world's largest maker of ice cream.
|Main Telephone||020 7822 5252|
|Main Fax||020 8822 5898|
Unilever ContactsContacts (5/91)
|Keith W.||Chief Marketing & Communication Officer||London|
Sample of Associated Brands
|Paul P.||Chief Executive Officer||Surrey|
|Aline S.||Global Senior Vice President, Marketing||London|
|Cathryn S.||Senior Global Vice President, Marketing - Savoury||Surrey|
|Helen C.||Global Vice President, Marketing - Tigi Hair Care||London|
|Pg Tips Tea||*******|
|Ben & Jerrys||*******|
|Flora Pro Activ||*******|
|******* ***||****** **** **||public relations||unknown||present|
|******* ***||********* **||media buying & planning||2015||present|
|***||********* **||media buying & planning||2015||present|
|*** & ******||********* **||Media Buying, Media Planning||2015||present|
|********||********* **||Media Buying, Media Planning||2015||present|
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Male Engagement Opps: Dove gets WPP veteran to handle media planning, digital brand marketing
Subject: Digital, Social, Video, TV, Sponsorship, Mobile.
Opportunity: The company has hired on former WPP veteran Andrew Barratt to head up all of Dove’s personal care & digital brand marketing, including media planning.
This follows CMO Keith Weed's announcement that Unilever plans to put 25-30% of its ad budget into digital this year, while male-focused marketing is part of Unilever’s strategy to drive growth within its personal care division, which has before mostly focused on women engagement. The brand is wanting to use personalisation to communicate to consumers via e-commerce and mobile, so digital optimisers and programmatic readers should prick up your ears.
Men have increasingly changed behaviour, having become more invested in their appearance and hygiene, so ad buys are likely to be skewed towards male-focussed destinations. Health, fitness and sports sellers will have an advantage, particularly in the summer months, when Dove seems to run more digital advertising.
Furthermore, Dove’s full service mobile agency Joule brought on a new global creative strategy director, Vincenzo Annunziata, to spearhead the launch of mobile first creative campaigns.
Experience: Mr Barrat spent that last four years at various WPP agencies in account management, digital marketing and new business roles. Mr Annunziata spent the last three years at his own retail business Susie and Toto Ltd, which now runs as an independent eCommerce babywear retail site. Prior to that, he worked for Vizeum, Carat, Splendid Communications and Profero.
Media Spend: Spent £149m in 2014, with the majority going to TV, followed by press, outdoor and cinema.
Digital Breakdown: Dove soap ran 42 standard ads with 70 publishers last year (3% mobile), according to Moat UK. Of those, 15% were run site-direct with top ad destinations including housebeautiful.com, lifescript.com and goodtoknow.co.uk. In addition, the brand ran 33 high impact ads and 10 video ads. This was compared to running 17 standard ads with 14 publishers in 2014.
Agency Roster: Retained for its media planning and buying business in November.
Unilever House (Leatherhead), Springfield Drive, Leatherhead, Surrey, KT22 7GR, 01372 945 000
Mr Andrew Barratt
Global Digital, Dove (Personal Care)
Ms Lauren Brooking
Brand Manager, Vaseline & Dove Men+Care – UK & Ireland