The Coca-Cola Company | Company Profile, Marketing Contacts, Media Spend, Brands
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups.
|Main Telephone||020 8237 3000|
|Main Fax||020 8237 3700|
The Coca-Cola Company ContactsContacts (5/29)
|Jo B.||Brand Director||London|
Sample of Associated Brands
|Lucie A.||Marketing Director - Western Europe||London|
|Stephen T.||Global Director, eCommerce & Digital||London|
|Martin S.||Shopper Marketing Director - Western Europe||London|
|Anne C.||Consumer Insights Director - Sparkling Portfolio||London|
|The Coca-Cola Company||********|
|*********||******** **||Media Buying, Media Planning||2013||present|
|***** ***||******** **||Media Buying, Media Planning||2013||present|
|****** ****||******** **||Media Buying, Media Planning||2013||present|
|****-**** *******||******** **||Media Buying, Media Planning||unknown||present|
|****-**** ****||******** **||Media Buying, Media Planning||unknown||present|
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OOH, Digital Opps: Suntory consolidates media with GroupM
Update (2 Oct): Months after learning of the media review, Suntory has announced that is has consolidated its EMEA media buying business into GroupM’s Team Spark. The agency will handle UK, France, Spain, belgium, South AFrica, Ireland, Poland and Portugal.
The agency has created a bespoke solution that can analyse proprietary data to drive local brand growth, innovation and success.
Moat UK reports that the Lucozade brand has run only 5 standard, 4 high impact and 4 video ads this year. These have run with 53 publishers, 47% of them run directly. Ribena has run 14 standard and 2 video ads with 3 publishers, 100% directly.
Subject: Digital, Media, Creative, Global, Branding, Print, OOH, In-Store, Social Media.
Company: Suntory Beverage & Food, owner of Lucozade, Ribena and Orangina.
Opportunity (Coca-Cola‘s media account, which may now be a conflict of interest, although this hasn't been the case in the past.
WinmoEdge can speculate this may be a conflict due to plans Suntory has to relaunch its brand Sunny Delight next year (details below), which may compete with Coca-Cola's Minute Maid or Fanta brands, in addition to competition involving Suntory's brands Orangina, Schweppes and plans to further expand its energy drink sector. Suntory also has a PepsiCo, Coca-Cola's most famous rival, through a joint venture of Pepsi Bottling Ventures LLC in the U.S.
In JWT London to lead a brand refresh.
retaining the agency last year and taking over in 2010 from M&C Saatchi.
Sunny D Relaunch: The fruit juice-ish drink will be hiring an agency for a communications planning brief in 2016, to prepare to re-launch, yet again, in 2017. The review is being handled by Ingenuity.
Since 1999, the brand has attempted to relaunch several times including in 2009 with the appointments of agenciesMy Agency. The latest changes were in 2012 when Sunny Delight changed its name to Sunny D and “now contains” 15% juice and added vitamins A, C, D & E, according to company literature. The company also claims there are no artificial colours or preservatives added to its juice drinks.
Will the brand's association with Orangina be able to pull its success forward? C'est Possible! Perhaps a focus on breakfast could be key? Close to half (47%) of British adults eat snacks on the go (while away from home, work or place of study) at least once a week. (source)
No matter what, a focus on health benefits is likely to see positive response as Mintel research.
Historical Crash: Previously owned by corporate giant Procter & Gamble and launched in 1998 via £10m marketing campaign, Sunny Delight was a hit in the UK, just behind Coke and Pepsi products. However, the brand took a rapid and heavy blow a year later as press shared a story of a young girl's skin turning a “yellowy colour” from consuming 1/5 litres of Sunny Delight a day in December of 1999.
It was later found that the condition was caused by an additive in the drink that increases the drink's colour and vitamin A content called betacarotene. P&G claimed this was caused by over consumption, as the same could happen with carrot juice, but the public did not latch on to their claim. Horribly enough, all of this conundrum came to light while the company's creative campaign highlighted a snowman turning yellow while looking for the drink in a refrigerator.
Lucozade Ribena Suntory Ltd
2 Longwalk Road, Uxbridge,UB11 1BA, 0800 096 3666
Mr Rick Oakley**
Global Digital Marketing Manager
Ms Carol Robert**
Marketing Director GBI
Ms Elizabeth Sheehan**
Marketing Director, Ireland
Ms Victoria Morgan**
Sport Marketing Manager UK
**E-mails not verified but match company format