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The Coca-Cola Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups.

Main Telephone 020 8237 3000
Main Fax 020 8237 3700
Primary Address
1A Wimpole Street
London, London W1G 0EA
England

The Coca-Cola Company Contacts

Contacts (5/29)
Name Title City
Jo B. Brand Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8237 3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1A Wimpole Street
London, London
W1G 0EA
England

Lucie A. Marketing Director - Western Europe London
Stephen T. Global Director, eCommerce & Digital London
Martin S. Shopper Marketing Director - Western Europe London
Anne C. Consumer Insights Director - Sparkling Portfolio London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Diet Coke *******
The Coca-Cola Company ********
Coca-Cola Classic ****
Sprite *****
Coca-Cola Oasis *******

Agency Relationships


Brand Agency Service From To
********* ******** ** Media Buying, Media Planning 2013 present
***** *** ******** ** Media Buying, Media Planning 2013 present
****** **** ******** ** Media Buying, Media Planning 2013 present
****-**** ******* ******** ** Media Buying, Media Planning unknown present
****-**** **** ******** ** Media Buying, Media Planning unknown present

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WinmoEdge

OOH, Digital Opps: Suntory consolidates media with GroupM


Update (2 Oct): Months after learning of the media review, Suntory has announced that is has consolidated its EMEA media buying business into GroupM’s Team Spark. The agency will handle UK, France, Spain, belgium, South AFrica, Ireland, Poland and Portugal.

The agency has created a bespoke solution that can analyse proprietary data to drive local brand growth, innovation and success. 

Moat UK reports that the Lucozade brand has run only 5 standard, 4 high impact and 4 video ads this year. These have run with 53 publishers, 47% of them run directly.  Ribena has run 14 standard and 2 video ads with 3 publishers, 100% directly. 

Subject: Digital, Media, Creative, Global, Branding, Print, OOH, In-Store, Social Media.

Company: Suntory Beverage & Food, owner of Lucozade, Ribena and Orangina.

Opportunity (Coca-Cola‘s media account, which may now be a conflict of interest, although this hasn't been the case in the past. 

WinmoEdge can speculate this may be a conflict due to plans Suntory has to relaunch its brand Sunny Delight next year (details below), which may compete with Coca-Cola's Minute Maid or Fanta brands, in addition to competition involving Suntory's brands Orangina, Schweppes and plans to further expand its energy drink sector.  Suntory also has a PepsiCo, Coca-Cola's most famous rival, through a joint venture of Pepsi Bottling Ventures LLC  in the U.S.

In JWT London to lead a brand refresh.

retaining the agency last year and taking over in 2010 from M&C Saatchi.

Sunny D Relaunch: The fruit juice-ish drink will be hiring an agency for a communications planning brief in 2016, to prepare to re-launch, yet again, in 2017. The review is being handled by Ingenuity.

Since 1999, the brand has attempted to relaunch several times including in 2009 with the appointments of agenciesMy Agency. The latest changes were in 2012 when Sunny Delight changed its name to Sunny D and “now contains” 15% juice and added vitamins A, C, D & E, according to company literature. The company also claims there are no artificial colours or preservatives added to its juice drinks.

Will the brand's association with Orangina be able to pull its success forward? C'est Possible! Perhaps a focus on breakfast could be key? Close to half (47%) of British adults eat snacks on the go (while away from home, work or place of study) at least once a week. (source)

No matter what, a focus on health benefits is likely to see positive response as Mintel research.

Historical Crash: Previously owned by corporate giant Procter & Gamble and launched in 1998 via £10m marketing campaign, Sunny Delight was a hit in the UK, just behind Coke and Pepsi products. However, the brand took a rapid and heavy blow a year later as press shared a story of a young girl's skin turning a “yellowy colour” from consuming 1/5 litres of Sunny Delight a day in December of 1999.

It was later found that the condition was caused by an additive in the drink that increases the drink's colour and vitamin A content called betacarotene. P&G claimed this was caused by over consumption, as the same could happen with carrot juice, but the public did not latch on to their claim. Horribly enough, all of this conundrum came to light while the company's creative campaign highlighted a snowman turning yellow while looking for the drink in a refrigerator.

Lucozade Ribena Suntory Ltd
2 Longwalk Road, Uxbridge,UB11 1BA, 0800 096 3666

Mr Rick Oakley**
Global Digital Marketing Manager
rick.oakley@lrsuntory.com

Ms Carol Robert**
Marketing Director GBI
carol.robert@lrsuntory.com

Ms Elizabeth Sheehan**
Marketing Director, Ireland
elizabeth.sheehan@lrsuntory.com

Ms Victoria Morgan**
Sport Marketing Manager UK
victoria.morgan@lrsuntory.com

 

**E-mails not verified but match company format