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R Twining & Company | Company Profile, Marketing Contacts, Media Spend, Brands




English company R. Twining is a popular tea and snack company.

Main Telephone 01264 334 477
Main Fax 01264 337 177
Primary Address
South Way
Walworth Industrial Estate
Andover, Hampshire SP10 5AQ
England

R Twining & Company Contacts

Contacts (5/12)
Name Title City
Stephen T. Brand Ambassador Hampshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01264 334 477
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: South Way
Walworth Industrial Estate
Andover, Hampshire
SP10 5AQ
England

Heather H. Marketing Director - UK Hampshire
Paul N. International Marketing Director Hampshire
Elizabeth E. International Talent Acquisition & Engagement Manager Hampshire
Claire F. Senior Marketing Manager Hampshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Twinings Tea *******
R Twining & Company *****
Options *

Agency Relationships


Brand Agency Service From To
******* ***** ****** Media Buying, Media Planning unknown present
******* ****** **** ******* **** Creative unknown present
* ******* & ******* ***** ****** Media Buying, Media Planning unknown present
* ******* & ******* ****** **** ******* **** Creative unknown present
******** *** ***** ****** Media Buying, Media Planning unknown present

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WinmoEdge

TV, Digital, Print Opps: Twinings promotes Coca-Cola veteran to international marketing, programme lead role


Subject: Digital, TV, Radio, Outdoor, Print. 

Company: Associated British Foods (ABF).

Opportunity: Promoted Vickie Milligan to handle marketing for international markets, in addition to carrying out programme lead responsibilities. Ms Milligan joined Twinings in December from Coca-Cola Enterprises, where she held various marketing, development, sales, operations and supply roles since 1991. 

This comes on the heels of market share gains for Twinings Ovaltine after successful ROI from TV, digital and print advertising campaigns in the 24 weeks ended 27 February 2016. Sellers should anticipate continued spending this quarter, followed by a planning period in Q3 and another push in Q4. Agencies and sellers should become friends with Ms Milligan and other in-house marketers now to be top of mind once the company begins strategic planning and budgeting for FY17. ABF is pouring more money into its tea business due to intense Maxus Global handles media.

Additional Information

Media Spend: Spent £1.4m in 2014, a 63% drop from 2013 spending due to a record low in Q4 spend, which was previously its biggest spending period. TV, outdoor, radio and digital get the brunt of its spending. Last year, the brand ramped up marketing once more, more than doubling 2014 spend in just the first half and then increased Q4 year-over-year. Last Apr. we reported that Twinings had invested £10m in marketing spend to span digital, experiential, radio, PR, social media and TV.

Digital Breakdown: Per Moat, over the last 12 months Twinings has run 30 standard ads with 210 publishers. Of those, less than one per cent ran site-direct, leaving nearly all ads to publish programmatically. This was in addition to runnning three video ads. Top destinations included familycircle.com, goodtoknow.co.uk and britishairways.com.

In the prior 12 months, the brand ran 10 standard ads with 251 publishers in addition to 18 high impacts and two video ads. Programmatic ratio was about the same, with publishers skewing more towards general news sites than family-focused ones. 

Competition: Lipton Tea, Nestle

Agency Roster: Abbott Mead Vickers BBDO handles creative.

R Twining & Company
South Way Walworth Industrial Estate Andover, Hampshire SP10 5AQ England, 01264 334 477

Ms Vickie Milligan
Programme Lead, Marketing, International Markets
vickie.milligan@twinings.com

Mr. Paul Nicholls
International Marketing Director
paul.nicholls@twinings.com

Ms Heather Hartridge
Marketing Director – UK
heather.hartridge@twinings.com

Ms. Sade Shariff
Senior Digital Marketing Executive
sade.shariff@maxusglobal.com