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Arla Foods | Company Profile, Marketing Contacts, Media Spend, Brands




Arla Foods is a major supplier of specialty cheese and dairy products. The company has three major brands: Arla, Lurpak and Castello cheeses that are sold worldwide.

Main Telephone 0113 382 7000
Main Fax 0113 382 7030
Primary Address
Arla House
4 Savannah Way
Leeds, West Yorkshire LS10 1AB
England

Arla Foods Contacts

Contacts (5/20)
Name Title City
Ash A. Senior Vice President, Marketing West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0113 382 7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Arla House
4 Savannah Way
Leeds, West Yorkshire
LS10 1AB
England

Danny M. Vice President, Global Brand Strategy, Brand Portfolio & Marketing Capability West Yorkshire
David B. Senior Director, Category Management West Yorkshire
Katie B. Marketing Director - Cheese West Yorkshire
Gareth T. Interim Director, Marketing West Yorkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cravendale - Milk *******
Castello - Cheese Rge *****
Lactofree - Prod Rge *
Arla - Prod Rge ****
Anchor - Prod Rge *******

Agency Relationships


Brand Agency Service From To
****** - **** *** ***** ** Media Buying, Media Planning 2015 present
****** - **** *** **** ******** Creative 2017 present
**** - **** *** ***** ** Media Buying, Media Planning 2015 present
**** ***** - **** *** ***** ** Media Buying, Media Planning 2015 present
******** - ****** *** ***** ** Media Buying, Media Planning 2016 present

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WinmoEdge

Experiential Opps: Muller taps agency for brand activations, events ahead of Rio Games


Subject: TV, Digital, Social Media, In-Store, Experiential, Health, BTL, PR. 

Company: Müller (Winmo) a multinational producer of dairy products.

Opportunity: The former Mediacom UK players on the defense. 

Additional Information

The following was originally published on 8 Dec

Media Spend: The company spent £30m in total measured media in 2014, according to Nielsen. This was nearly 22% more than 2013 spending with the most in TV advertising. Q3 is historically Müller's key spending period, so reach out now to get ahead. 

Potentially New Target Audience: The Yoghurt and sour milk product category is becoming more and more important to British consumers, despite the probiotic health claim that was banned in the EU. Important health concepts that are used for marketing purposes include protein and muscle growth. Change4Life, by Public Health England, recently began promoting ‘sugar swap' initiatives, encouraging parents to cut back on their children's sugar intake. This could be a big opportunity for yoghurt brands to begin marketing to children and parents. (research here)

Executive Shifts: After Müller Wiseman Dairies and Dairy Crest's dairies operations merged as one fresh milk and ingredients business, Andrew McInnes became the boss. This followed the promotion of Mr. Michael Inpong in January to global CMO (still over UK and Ireland), P&G veteran Bergen Merey was said to take over Mr. McInnes' role as MD of the dairy operations (pre-merger). 

Competition: The dairy industry as a whole have been experiencing a bit of turbulence recently and this isn't likely to change much next year. new chief executive, which has led to restructuring the business in a way that refocuses on its core.

Müller
Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ, 01630 692 000

Mr. Andrew McInnes
Managing Director of Dairies
andrew.mcinnes@muller.co.uk

Mr. Michael Inpong
Global Chief Marketing Officer 
michael.inpong@muller.co.uk