Arla Foods | Company Profile, Marketing Contacts, Media Spend, Brands
Arla Foods is a major supplier of specialty cheese and dairy products. The company has three major brands: Arla, Lurpak and Castello cheeses that are sold worldwide.
|Main Telephone||0113 382 7000|
|Main Fax||0113 382 7030|
Arla Foods ContactsContacts (5/20)
|Ash A.||Senior Vice President, Marketing||West Yorkshire|
Sample of Associated Brands
|Danny M.||Vice President, Global Brand Strategy, Brand Portfolio & Marketing Capability||West Yorkshire|
|David B.||Senior Director, Category Management||West Yorkshire|
|Katie B.||Marketing Director - Cheese||West Yorkshire|
|Gareth T.||Interim Director, Marketing||West Yorkshire|
|Cravendale - Milk||*******|
|Castello - Cheese Rge||*****|
|Lactofree - Prod Rge||*|
|Arla - Prod Rge||****|
|Anchor - Prod Rge||*******|
|****** - **** ***||***** **||Media Buying, Media Planning||2015||present|
|****** - **** ***||**** ********||Creative||2017||present|
|**** - **** ***||***** **||Media Buying, Media Planning||2015||present|
|**** ***** - **** ***||***** **||Media Buying, Media Planning||2015||present|
|******** - ****** ***||***** **||Media Buying, Media Planning||2016||present|
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What is the email of the Vice President, Global Brand Strategy, Brand Portfolio & Marketing Capability of Arla Foods?
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Experiential Opps: Muller taps agency for brand activations, events ahead of Rio Games
Subject: TV, Digital, Social Media, In-Store, Experiential, Health, BTL, PR.
Company: Müller (Winmo) a multinational producer of dairy products.
Opportunity: The former Mediacom UK players on the defense.
The following was originally published on 8 Dec
Media Spend: The company spent £30m in total measured media in 2014, according to Nielsen. This was nearly 22% more than 2013 spending with the most in TV advertising. Q3 is historically Müller's key spending period, so reach out now to get ahead.
Potentially New Target Audience: The Yoghurt and sour milk product category is becoming more and more important to British consumers, despite the probiotic health claim that was banned in the EU. Important health concepts that are used for marketing purposes include protein and muscle growth. Change4Life, by Public Health England, recently began promoting ‘sugar swap' initiatives, encouraging parents to cut back on their children's sugar intake. This could be a big opportunity for yoghurt brands to begin marketing to children and parents. (research here)
Executive Shifts: After Müller Wiseman Dairies and Dairy Crest's dairies operations merged as one fresh milk and ingredients business, Andrew McInnes became the boss. This followed the promotion of Mr. Michael Inpong in January to global CMO (still over UK and Ireland), P&G veteran Bergen Merey was said to take over Mr. McInnes' role as MD of the dairy operations (pre-merger).
Competition: The dairy industry as a whole have been experiencing a bit of turbulence recently and this isn't likely to change much next year. new chief executive, which has led to restructuring the business in a way that refocuses on its core.
Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ, 01630 692 000
Mr. Andrew McInnes
Managing Director of Dairies
Mr. Michael Inpong
Global Chief Marketing Officer