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Jaguar Land Rover | Company Profile, Marketing Contacts, Media Spend, Brands




Jaguar Land Rover is a multinational automotive company. The company manufactures, sells and distributes the luxury vehicle brands of Land Rover, Range Rover and Jaguar.

Main Telephone 01926 641 111
Main Fax 01926 641 587
Primary Address
Banbury Road
Gaydon
Warwick, Warwickshire CV35 0RR
England

Jaguar Land Rover Contacts

Contacts (5/29)
Name Title City
Kenneth G. Chief Financial Officer Warwickshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01926 641 111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Banbury Road
Gaydon
Warwick, Warwickshire
CV35 0RR
England

Gerd M. Chief Marketing Officer Warwickshire
Simon B. Chief Information Officer Warwickshire
David S. Director, Product Marketing - Range Rover, Discovery & Defender Warwickshire
Mike W. Executive Corporate Strategy Director Warwickshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Land Rover *******
Range Rover *****
Range Rover Evoque ******
Land Rover Discovery *******
Land Rover Freelander *

Agency Relationships


Brand Agency Service From To
****** ******* ****** creative unknown present
****** ********* ** media buying & planning unknown present
****** * **** ******* ****** creative unknown present
****** * **** ********* ** media buying & planning unknown present
****** * **** ********* ** media buying & planning unknown present

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WinmoEdge

Campaigns Imminent: Jaguar Land Rover brings social, digital, retail in house


Subject: Social, Digital, TV, Luxury, Sponsorship. 

Company: Jaguar Land Rover is a multinational automotive company that manufactures, sells and distributes the luxury vehicle brands of Land Rover, Range Rover and Jaguar.

Opportunity: After moving creative to Spark44 early last year, Jaguar Land Rover is favouring the agency (which it owns a 50% stake) once more by moving its UK CRM, retail, digital and social account to the agency. MindShare UK still handles media buying and planning. 

Both Jaguar and Land Rover brands are expanding their product line-ups, with 50 major new and model-year upgrade product launches planned for the next five years, including the 2016 launch of the new Jaguar performance crossover. So, look for ad revenue around new car launches this year and beyond. News and entertainment-focused sellers will have an advantage, keeping in mind that top digital activity took place in the traditional Q1 and Q3 of last year. Jaguar Land Rover has a March-ending fiscal year, meaning planning should be underway.

The company recently experienced an amazing turnaround going from a collapse in 2009 to outpacing Nissan as the UK’s biggest carmaker in 2015 as well as doubling its UK employee base. 

Further Info

Incumbents: Lida previously had the retail marketing account, M&C Saatchi had the digital account. We Are Social previously had the social account. RKCR/Y&R previously held the creative account until April of last year. 

Digital Breakdown: Last year, Tata Motors ran 284 standard display, 412 high impact and 37 video ads, most of them for the Jaguar brand. Of the display ads, 45% were run publisher-direct. There was a total of 963 destinations, 5% of which were mobile. 

Land Rover’s top publishers included lro.com, gameranx.com, hiphopdx.com, evo.co.uk and topgear.com.  Jaguar showed up on the likes of sky.com, newscientist.com, jobsite.co.uk, wire.com and ibtimes.co.uk. 

Audience Shift: There has been a shift in consumer demand over the last 10 years with car buyers reconsidering their long-term brand loyalty, which affects how much people are willing to pay for a car. Consumers want higher quality, more sophisticated technology and features, but a lower price than luxury.

At the same time, consumers expect a seamless car-buying experience, which is why automotive companies are investing so much in both online and face-to-face enhancements. Car buyers are making much more educated purchases, reading up on reviews, statistics and brand reputation before making a decision, one that is no longer influenced by a high-pressure sales conversation.

Media Spend: The company spent £14.7m in total measured media during 2013 and only £4.5m in 2014. 

Jaguar Land Rover
Banbury Road, Gaydon, Warwick, Warwickshire, CV35 0RR, England, 01926 641 111

Ms Morgane Mahe
Product Manager, Jaguar Global Marketing
MMahe@jaguarlandrover.com

Ms. Cliodhna O’Dea
Media Planning Account Manager – Jaguar, ITV & Boehringer Ingelheim
020 7969 4040
cliodhna.odea@mindshareworld.com

Mr Lee McEwan
Strategy Director on Jaguar 
leem@spark44.com