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Skoda | Company Profile, Marketing Contacts, Media Spend, Brands




Skoda is an automobile manufacturer. The company manufactures, markets and distributes several motorvehicle brands including Citigo, Fabia, Roomster, Rapid, Octavia, Superb and Yeti.

Main Telephone 01908 548 000
Main Fax
Primary Address
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK15 5AN
England

Skoda Contacts

Contacts (5/6)
Name Title City
Duncan M. Brand Director Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 548 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire
MK15 5AN
England

Jenny L. Digital Marketing Manager Buckinghamshire
Emily D. Marketing Communications Manager Buckinghamshire
Sarah C. Digital Marketing & CRM Manager Buckinghamshire
Kirsten S. Head, Marketing Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Skoda - Octavia/octavia Rge *******
Skoda - Fabia *******
Skoda - Superb *****
Skoda - Citigo ******
Skoda - Rapid *

Agency Relationships


Brand Agency Service From To
***** - ****** ****** ****** digital 2016 present
***** - ****** *** ***** Media Buying, Media Planning 2016 present
***** - ****** ********* ****** CRM 2016 present
***** - **** ***** ** Public Relations 2016 present
***** - **** *** ***** Media Buying, Media Planning 2016 present

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Q3 Opps, On the Brink: Hyundai taps Vice Media to launch hybrid car in EU


Subject: TV, Radio, Press, Door Drop, Digital, Sponsorship.

Company: Hyundai Motor UK is a multinational automobile manufacturing conglomerate.

Opportunity: TheHavas is on media buying.

This move, which shows that the automaker is open to agency approaches despite long standing creative and media relationships, is part of its goal to put digital at the hub of its marketing strategy. Jochen Sengpieh, Hyundai’s European VP of marketing, believes it is “inefficient to have huge agency networks … “. He followed this by saying it is better to have agencies build tailor-made networks and he anticipates a change in the agency world over the next five years, “an explosion of spin-offs”. 

Sellers — look for a move away from traditional media with a more integrated, augmented campaign strategy moving forward. Europe is a large part of its growth strategy and has een market share double to 3.4% in the last decade with Q1 sales supporting that trend.  In the UK, it has ramped up digital and sports sponsorship marketing. 

Additional Information

Media Spend: Spent £15.15m more in total measured media in 2014, according to Nielsen. This was close to 6% more than 2013 spending, when the total declined 28% from 2012. With press, TV, radio and door drop spend slightly increased last year, Hyundai has not spent in cinema since 2012.  The car company increased digital spend by about 30% last year, running on publishers including  bloomberg.com, goodtoknow.co.uk and kbb.com. Full details can be found here

Executive Shifts: Former Jaguar global marketer David Pugh was named Hyundai UK's new marketing director in September. He succeeded SKODA UK‘s new head of marketing. The company named Hyung Cheong Kim as the new president and CEO of Hyundai Europe, making him the boss of UK President and CEO Tony Whitehorn. 

Competition: Hyundai markets itself as a provider of budget cars and luxury sedans, appealing to a broad range of consumers and coming in close competition lines with Honda.

Hyundai Motors UK
728 London Road, High Wycombe, Buckinghamshire, HP11 1HE, 01494 428 600

Mr. David Pugh
Marketing Director
david.pugh@hyundai-car.co.uk

Ms. Vanessa Bunting
Digital Brand Manager
vanessa.bunting@hyundai-car.co.uk

Mr. Jason Lee
Global Account Director – Hyundai
jason.lee@havasmedia.com