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Speedo | Company Profile, Marketing Contacts, Media Spend, Brands




Speedo is a leading producer and retailer of swimwear and swimming accessories.

Main Telephone 0115 855 5000
Main Fax 0115 910 5004
Primary Address
Speedo House
Enterprise Way
Nottingham, Nottinghamshire NG2 1EN
England

Speedo Contacts

Contacts (4)
Name Title City
Jamie C. Vice President, Product & Marketing Nottinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0115 855 5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Speedo House
Enterprise Way
Nottingham, Nottinghamshire
NG2 1EN
England

Sally S. Marketing Manager - UK Nottinghamshire
Emma N. Field Marketing Manager Nottinghamshire
Ashley C. Head, Marketing - Global Nottinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Speedo - Sportswear Range *****

Agency Relationships


Brand Agency Service From To
****** - ********** ***** ********** ***** ****** ******* media buying & planning 2014 present

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WinmoEdge

TV, Digital Opps: Pentland subsidiary Speedo runs first global TV campaign in a decade


Subject: Sportswear, Digital, Print, TV, Video, Social Media, Outdoor, Sponsorship.

Company: Speedo is a leading producer and retailer of swimwear and swimming accessories and subsidiary of Pentland Brands. 

Opportunity: The former a variety of Pentland Brands and Speedo tends to hire agencies on a per-project basis.

Sellers – The ‘Speedo Fit’ campaign will launch in over 50 markets aimed at fitness enthusiasts and could be the start of ongoing TV spend if ROI pans out. This particular integrated campaign will also run across social, digital and print, so there may be immediate benefit for you in the regard. Note that rivals are boosting female-driven campaigns so Speedo could be planning a global strategy for its women’s range to keep up. 

Additional Information

Media Spend: Nielsen shows that Pentland Brands spent £281m in total measured media in 2014, spanning press, outdoor, digital and door drop. Q4 is the biggest spending period. 

Digital Breakdown: In the last year, Moat reports that Speedo ran 22 display ads on 213 publishers last year. With almost all placed programmatically versus site direct, top ad destinations included menshealth.co.uk, accuweather.com, facebook.com and sparkpeople.com. The company also ran one high impact ad. For comparison, in 2014 21 display were run on 204 publishers. Also run that year, was one other high impact ad. Top publishing categories include news, health and fitness and education. 

Competitors: Include Arena, and Under Armour.

Speedo
Speedo House, Enterprise Way, Nottinghamshire NG2 1EN, 0115 855 5000

Ms Sally Polak
UK Marketing Manager
sally.polak@speedo.com

Mr James Hickman
Global Sports Marketing Manager
jhickman@speedo.com

Mr Jamie Cornforth
VP of Product and Marketing
jcornforth@speedo.com