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Levi Strauss | Company Profile, Marketing Contacts, Media Spend, Brands




Levi Strauss is an American-based apparel company. While famous for blue jeans, the company's other brands include Dockers and Denizen.

Main Telephone 020 7851 0500
Main Fax 020 7437 1232
Primary Address
1 Little Marlborough Street
London, London W1F 7BH
England

Levi Strauss Contacts

Contacts (5/7)
Name Title City
Richard H. Vice President - Northern Europe London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7851 0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Little Marlborough Street
London, London
W1F 7BH
England

Scott C. Vice President - Central Europe London
Jamie G. Sales Director - UK & Ireland London
Morven M. Public Relations Director - UK & Europe London
Rhodri E. Brand Marketing Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Levis *******
Levis - 501 Jeans ******

Agency Relationships


Brand Agency Service From To
***** *** ** media buying & planning 2011 present
***** - *** ***** *** ** media buying & planning 2011 present

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WinmoEdge

ATL, Digital Opps: Dockers Europe steals Perry Ellis boss as its own


Subject: TV, Press, Outdoor, TV, Digital, Video, Display, Online, In-Store, Sponsorship. 

Company: Dockers Europe, by Levi Strauss an American-based apparel company.

Opportunity: At the very end of the year, Francisco Gonzalez-Meza Hoffmann left Perry Ellis International to become Dockers Europe’s general manager, based in London. A new boss often leads to new marketing strategies, a reallocation of budgets and even new decision makers. Stay tuned to see how he uses his experience growing an international clothing brand to transform Dockers’ European presence. 

Experience: Most recently,  he was the managing director for Perry Ellis International based in London for over four years. As the boss of Perry Ellis, he saw P&L grow from £19m to 50m during a five-year period. Prior to that, he was their SVP of international business and VP of strategic initiatives and investor relations in the five years before becoming the MD. Before joining Perry Ellis in March 2006, he worked for some big names such as Siemens, Microsoft and GE. 

Perry Ellis recently said they wanted to “significantly” increase sales in Europe and expand travel locks into making up 30% of the Perry Ellis brand line, supported by both digital and traditional marketing. 

Media Spend: Levi Strauss spent a total of £1.6m in measure media during 2014, according to Nielsen. This was a nearly 98% increase year-over-year compared to 2013. The highest spending goes towards TV, cinema, press and outdoor. 

Digital: According to Moat UK, Dockers ran 15 standard display, 14 high impact and two video ads last year (1 Jan – 16 Dec. 2015). Of the display ads run, 54% were done so publisher-direct, as opposed to programmatic. There was a total of 10 destinations, 25% of them mobile (compared to only 1% the year before). The top destinations were maxpreps.com, shortlist.com, variety.com, tflgov.uk and amazon.com. 

Levi’s ran 67 standard, 26 high impact and 15 video ads during the same period. 19% of the display ads were run publisher-direct and there was a total of 404 destinations (1% mobile). 

Agency Roster: Levi’s works with Mission for PR.

Levi Strauss
1 Little Marlborough Street, London W1F 7BH, 020 7851 0500

Mr. Francisco Gonzalez-Meza Hoffmann
General Manager – Dockers Europe
fhoffmann@levi.com

Mr. Rhodri Evans
Brand Marketing Manager
revans@levi.com

Mr. Jason Kyriacou
Head, Marketing – UK
jKyriacou@levi.com