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Gucci | Company Profile, Marketing Contacts, Media Spend, Brands




Gucci is headquartered in Florence, Italy with offices in London England and around the world. Gucci is a manufacturer and retailer of men's and women's luxury apparel and accessories.

Main Telephone 020 7017 8200
Main Fax 020 7278 3828
Primary Address
Alexander McQueen Head Office
76-78 Clarkenwell Road
London, London EC1M 5QA
England

Gucci Contacts

Contacts (5/7)
Name Title City
Brian V. WW Financial Reporting Controller London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7017 8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Alexander McQueen Head Office
76-78 Clarkenwell Road
London, London
EC1M 5QA
England

Denni L. Visual Merchandiser London
Louise M. Europe Account Manager & Sales Analysis & Marketing Manager London
Amelia B. Senior Marketing & Communications Manager London
Liam B. Senior Marketing & Communications Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Gucci - Corp *****
Gucci *******

Agency Relationships


Brand Agency Service From To
***** ****** media buying & planning 2010 present
***** - **** ****** media buying & planning 2010 present

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WinmoEdge

Gucci brand transition into contemporary is hampering Kering profits


Opportunity: Digital, TV, Social Media, Branding, Global, Outdoor, Women.

Company: Kering, Gucci

Opportunity: The fashion group had a double-digit increase, propelled by positive contribution from both tourism and local clientele.

Gucci is experiencing its brand transition, that seems to be paying off, yet brand sales were down 8% on a comparable basis. Gucci’s action plan involves an objective to “rejuvenate the brand with more contemporary vision,” while seizing omnichannel opportunities. New communication will be spread out across all touchpoints including online, offline and in-stores, to support and convey a new brand message. It is not clear as to whether this new message has been

followed by his debut campaign in mid-April.

Gucci Struggle: Gucci has seen ongoing declines in sales due to Kering raising its prices too high for consumers. In the first nine months of the year, sales fell 3.5% to £2 billion. As of September 30, 2014, the store network of Kering's Luxury brands comprised 1,195 units, (including 26 net new additions during the quarter).  Gucci sales in directly operated stores during the third quarter of 2014 were in line with performances recorded during the second quarter.

Decision Makers Breakdown: Gucci’s CEO Patrizio di Marco appointed as CEO of Brioni.

Sarah Crook was appointed as CEO of the brand Christopher Kane. In March, Kering group's Electric announced the appointment of Ian Foulke as global lifestyle & surf marketing manager.

Eyewear Strategic Initiative: On 2 September, 2014, Kering announced its decision to take back control of its Eyewear business value chain and to launch a strategic initiative aimed at building in-house eyewear expertise for its Luxury and Sport & Lifestyle brands.

The project involves investing in a dedicated entity specialized in luxury, high-end and sport Eyewear managed by a skilled team of experienced professionals under the direction of Roberto Vedovotto, CEO of Kering Eyewear. Kering's objective is to better support its brands in accelerating their development in the Eyewear category. 

Media Spend: Gucci spent £3.1 million last year, down from 3.36m in 2013, according to Nielsen.

Gucci
Alexander McQueen Head Office, 76-78 Clarkenwell Road, London, EC1M 5QA, England, 020 7017 8200

Mr Jonathan Akeroyd
President & Chief Executive Officer
jonathan.akeroyd@gucci.com

Ms. Rebecca Watkins
Marketing Director
rebecca.watkins@gucci.com
 
Ms. Harriet Williams
Associate Worldwide Digital Director
harriet.williams@gucci.com