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Tesco Stores | Company Profile, Marketing Contacts, Media Spend, Brands




Tesco Stores is a multinational grocery and general merchandise retailer. The company's stores sell various products to its customers including, food & beverage, electronics, personal care items, clothes, banking and insurance products.

Main Telephone 01992 632 222
Main Fax
Primary Address
Cirrus House
Falcon Way
Welwyn Garden City, Hertfordshire AL7 1AB
England

Tesco Stores Contacts

Contacts (5/26)
Name Title City
Anthony V. Chief Executive Officer - Telecom & Mobile Hertfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01992 632 222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Cirrus House
Falcon Way
Welwyn Garden City, Hertfordshire
AL7 1AB
England

Alan S. Chief Financial Officer Hertfordshire
Tracey C. Managing Director, Convenience & Chief Executive Officer, One Stop Stores Ltd Hertfordshire
Adam M. Commercial & Marketing Director Hertfordshire
Jane L. Group Communications Director Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tesco Stores ********
F&F Clothing *

Agency Relationships


Brand Agency Service From To
*&* ******** *** Creative 2017 present
*&* ******** ******** ** Media Buying, Media Planning 2017 present
***** ****** ******** ** Media Buying, Media Planning 2015 present
***** ****** ********** paid search 2015 present
***** ****** *** ****** Creative unknown present

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WinmoEdge

Tesco to lose 15-year business marketer Easterbrook early next year


Update (09 Dec): After 15 years with the retailer, the now group business transformation officer, Ms. Jill Easterbrook, plans to leave at the beginning of 2016. Her exit signifies the end of Tesco’s transformation as the retailer has no plans to name a successor. In the last 18 months, Tesco has overhauled its agency roster, ditched the CMO title and completely restructured its marketing team. 

During her tenure at Tesco, Ms. Easterbrook has been the business development director, group strategy director, stores director, head of clothing for UK and Ireland, MD of developing business, chief customer officer and her current title. 

Around the same time of her planned departure, Tesco has been known to increase digital spending.

Subject: TV, Press, In-Store, Event Marketing, Outdoor, Digital, Mobile.

Company: Tesco – a multinational grocery and general merchandise retailer. The company's stores sell various products to its customers including, food & beverage, electronics, personal care items, clothes, banking and insurance products.

Opportunity (0TV campaign.

Tesco is under pressure, the same as other big four supermarkets, new grocery service, Amazon Fresh, rolls out next year. Anything digital that can help put Tesco ahead of the other big four will help appeal to Millennial shoppers, who prefer digital comms, couponing and marketing. 

Digital/Mobile: So far this year (highest activity in Q1), Tesco has run 298 standard, 92 high impact and 30 video ads this year. These ads (4% mobile) have run with 3,845 publishers, with 91% running through programmatic. 

Peak spending times were in January and February and via weather, large paper, portal and media sites, so expect similar trends in 2016. For the full year to date, peak spending was in October, the end of November and mid-February. There was also more of a focus on technology publishers in the full year time frame.

Decision Makers on the Move: In June, Tesco hired former Barclays brand boss Michelle McEttrick to the role of group brand director. This came in the midst of a restructure of the executive management team which saw CMO Jill Easterbrook replaced by Ms. Robin Terrell as chief customer officer.

This was the second time in half a year that Tesco's CMO changed. Mr. John Allan joined the Board and was appointed Chairman on 1 March. In February, Tesco named a new CEO, Matt Davies from Halford Group plc, effective 1st June. Further changes include the departure of David Hobbs as group business planning and strategy director, the interim leadership of UK operations by Dave Lewis and the appointment of Mr. Jason Tarry as head of commercial, UK.

Media Spend: Tesco spent £100.3m last year, down from £116.3m in total measure media in 2013, according to Nielsen. Thus far in 2015, the company has spent £29.9m; each quarter has seen a decrease in spend comaker to the same periods in 2014. TV, Press, Outdoor and Direct Mail have continually received the majority of Tesco's annual marketing budget.

Agency Roster: Tesco brought on performance marketing agency Brunswick holds the financial PR advisor account.

Other recent changes include the company bringing on SapientNitro to handle its £15m advertising, digital and social media business for Tesco Mobile. The account was previously held by Wieden & Kennedy Amsterdam. Remember that Tesco is one brand we accurately predicted changing agencies, both creative and media, back in Medicom.

Tesco Stores
New Tesco House, 18 Delamare Road, Cheshunt, Hertfordshire, EN8 9SL, 01992 632 222

Mr. Toby Horry 
Digital Marketing Director 
toby.horry@uk.tesco.com

Ms. Jillian Lidgate
Head of Digital Brand
jillian.lidgate@uk.tesco.com