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Adidas Group | Company Profile, Marketing Contacts, Media Spend, Brands




Adidas Group is a leader in sports footwear, apparel and equipment. The company makes athletic clothing and gear such as shoes, clothing, skis, snowboards and in-line skates.

Main Telephone 0161 419 2500
Main Fax
Primary Address
PO Box 39 The Adidas Centre
Pepper Road
Stockport, Greater Manchester SK7 5SA
England

Adidas Group Contacts

Contacts (5/17)
Name Title City
Eric L. Executive Board Member Global Brands (CMO) Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 419 2500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: PO Box 39 The Adidas Centre
Pepper Road
Stockport, Greater Manchester
SK7 5SA
England

Barry M. Brand Marketing Director Greater Manchester
Andrew H. Finance Director Greater Manchester
Lillian B. Marketing Strategy Director Greater Manchester
Louise F. Senior Marketing Activation Manager Greater Manchester

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Adidas Group *******
Adidas *******

Agency Relationships


Brand Agency Service From To
****** ************ ****** Creative unknown present
****** ******** Digital 2015 present
****** ***** ** Media Buying, Media Planning 2006 present
****** ** *** ****** Creative, Social unknown present
****** ***** ******** Digital 2015 present

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WinmoEdge

Accounts on the Move (Round Up): The Agriculture and Horticulture Boar, Honda, Cheapflights, ECCO...


Below is a weekly compilation (check back next Monday!) of the latest Accounts on the Move. The recap can also be accessed under “Browse by Topic” once it moves off the front page of the site.

**Click on the hyperlinked brand/company/agency names below to view the associated WinmoEdge article.

The Agriculture and Horticulture Board

Agency: AHDB has just revealed that it is searching for an agency to handle its advertising account for pork, which will include raising the profile of pork among 25- to 55-year-olds and highlighting its versatility. Pitches will reportedly take place on 21 and 22 December, with a decision excepted to be made by 06 January. BMB works with AHDB (since 2011) and earlier this year launched an ad called “achieve lazy”; AHDB said it believes this campaign increased sales of fresh pork by £7.8m. We're unsure if BMB is affected by this review.

Contact: Ms. Kirsty Walker, Head of Marketing, Pork, kirsty.walker@ahdb.org.uk

Cheapflights

Agency: On the heels of moving up Global Marketing Director at Cheapflights, Andrew Shelton, up to managing director (after only one year in that role), the company has appointed Forever Beta for a rebrand. Reportedly, this is the first time Cheapflights has appointed a global retained creative agency, and the search lasted nine months, having begun in March. What's more, Goodstuff Communications has taken on the brand's media account on a retained basis, the first of its kind for Cheapflights. Recently-appointed Sam Otter, the global head of customer and marketing expressed that “the time was now right for [Cheapflights] to have a presence in the media which reflects [their] status as a modern, innovative and dynamic digital business.

Contact: Mr. Andrew Shelton, Managing Director, andrew.shelton@cheapflights.com

Honda

Agency: We've just learned that ahead of the NSX supercar launch, Honda has picked up Mcgarrybowen to handle the global campaign that will be unveiled in early 2016. This is just on a project basis, and Wieden & Kennedy, Honda's lead European shop, is unaffected by the appointment.

Contact: Ms. Carol Wolrich, Interim Head of Marketing – Honda UK, carol.wolrich@honda-eu.com

ECCO

Agency: Just after its announcement of expansion and the launch of its flagship store on Oxford Street in Sept, ECCO has appointed Ketchum as its sole UK press office agency. The company worked with the agency in preparation for the launch this past summer.

Contact: Mr. David Butler, UK Managing Director, customerservices@ecco.com

Heathrow Airport

Agency: The airport recently put Masiuson the defense after contacting creative shops through an RFI last week with the help of Oystercatchers. 

Contact: Ms. Rebecca White, Head of Marketing & Brand, rebecca_white@baa.com

Unibet

Agency: After having acquired full rights and ownership of Albion

Contact: Mr. Nils Andén, Chief Marketing Officer, nils.anden@unibet.com

Spotify

Agency: Eight months after Starcom MediaVest

Contact: Ms. Nikki Lambert, Marketing Director – Europe , Nikki@spotify.com

Hawaii Tourism 

Agency: Following an RFP issued in early Aug. for Europe external destination marketing management services, the Hawaii Tourism Authority (HTA) has appointed Hills Balfour to manage trade and consumer PR.

Contact: Ms. Sola Thomson, Account Manager Hawaii Tourism Europe – UK office , othomson@aviacircle.com 

Start-Rite

Agency: The family-owned shoe manufacturer has appointed ARM Direct from the account. 

Contact: Ms. Denise Aldous, Marketing Manager, denise.aldous@start-rite.co.uk

Dogs Trust

Agency: Dogs Trust recently appointed the7stars to handle media planning and buying for its rehoming campaigns.

Contact: Ms. Nicholas Daniel, Marketing Director, nicholas.daniel@dogstrust.org.uk

Equinox

Agency: Recently appointed UK-based John Doe as its global PR AOR for its locations in the U.S. and London. 

Contact: Ms. Rose Holden, Managing Director, info@johndoehub.com

Nabs

Agency: Having previously worked with agencies on a project-by-project basis, the charity is working with AAR to appoint an integrated agency (or a mix of agency partners) on a retained basis by early 2016. 

Contact: Ms. Diana Tickell, Chief Executive, d.tickell@nabs.org.uk

FT.com

Agency: FT.com is looking for an agency to handle CRM. There is no incumbent. 

Contact: Mr. Tom Betts, Chief Data Officer, tom.betts@ft.com

Adidas

Agency: This month, Adidas appointed Havas Helia to its international CRM account, following a competitive review kicked off in September. The agency will handle CRM and digital activity.

Contact: Mr. Mark Allin, Digital Marketing Manager – Reebok, mark.allin@adidas-group.com

Unilever

Agency: Not long after appointing Mindshare as its retained media planning and buying agency, and just days after naming Aline Santos as the SVP of global marketing, Unilever hired brand measurement and optimisation shop TransgressiveX to help streamline conversion strategies for its FMCG brands.

Contact: Mr. Keith Weed, Chief Marketing and Communications Officer, keith.weed@unilever.com