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N Brown Group | Company Profile, Marketing Contacts, Media Spend, Brands




N Brown Group is an online, catalogue and stores retailer of brands Naturally Close, Viva La Diva, Figleaves, Jacamo, The Brilliant Gift Shop, Simply Be, Fashion World and Simply Yours. JD Williams and Company Ltd is its principal subsidiary. The company specializes in larger size womenswear, however, they operate various catalogues that offer a wide selection of clothing and other products for all ages and sizes.

Main Telephone 0161 238 2000
Main Fax 0161 238 2662
Primary Address
Griffin House
40 Lever Street
Manchester, Greater Manchester M60 6ES
England

N Brown Group Contacts

Contacts (5/16)
Name Title City
Angela S. Chief Executive Officer Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 238 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Griffin House
40 Lever Street
Manchester, Greater Manchester
M60 6ES
England

Dean M. Finance Director Greater Manchester
Ann S. Marketing Director Greater Manchester
Rebecca S. Marketing & eCommerce Director Greater Manchester
Richard C. International Director Greater Manchester

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
House Of Bath - Prod Rge Mo *******
Shoe Tailor - Cat Mo *
Figleaves - Online Prod Rge ******
Julipa - Clothing Mo *******
Oxendales - Clothing Mo *

Agency Relationships


Brand Agency Service From To
******* ****** - **** *** ** ***** ********** Media Buying, Media Planning unknown present
********* **** **** - **** *** ** ***** ********** Media Buying, Media Planning unknown present
**** ***** - **** *** ** ***** ********** Media Buying, Media Planning unknown present
***** **** - ******** ** ***** ********** Media Buying, Media Planning unknown present
********* - ****** **** *** ***** ********** Media Buying, Media Planning unknown present

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WinmoEdge

Close Watch - Score 50: N Brown hopes digital focus can restore growth


Subject: Retail, E-Commerce, Menswear, CRM, Women, Digital, TV, Direct Mail, Press, Outdoor, Door Drop, Radio

Company: N Brown, the online, catalogue and stores retailer of brands Naturally Close, Viva La Diva, Figleaves, Jacamo, The Brilliant Gift Shop, Simply Be, Fashion World and Simply Yours. JD Williams and Company Ltd is its principal subsidiary.

Opportunity: In its second year of struggle, the retailer saw Q1 2016 product revenues fall by 1.6 per cent. However, financial services revenue grew by 3.4 per cent due to the increase in new credit customers.

The plus-size fashion company is seeing increases in online sales despite the challenges and will continue to push its 'Fit 4 the Future' line.

DV has been tracking this vulnerable account for some time, increasingly confident in its eCommerce platform and has grown paid search, personalisation and mobile and tablet marketing since. Digital sellers should reach out soon to benefit from festive season spending and web traffic.

Hoping for a similar outcome to last H2 when sales peaked, the retailer is targeting middle-aged women not willing to sacrifice style for price. Digital and ATL agencies should keep eyes on this future opportunity as it unfolds throughout the year. Marketing leaders have been there at least two years so executive shifts could be in the horizon. Either way this is one to watch.

Additional Information

Media Spend: Last year, according to data from Nielsen, JD Williams spent over £114.7 million on media across TV, direct mail, and press with less devoted to outdoor, door drop, digital and radio. Early 2016 is seeing similar spending, except for a hefty increase in digital, and Q2-Q3 are still its spending peaks.

Digital Breakdown: Moat reports that JD Williams has run 127 standard display ads with 862 publishers in the last 12 months– well above that of the prior 12 months. Of those, 6% were published site-direct. The business also ran 109 high impacts and two video ads. Top destinations were imgur.com, ebay.co.uk and facebook.com, with top publisher categories being community forums, photo sharing, and shopping.

Competitors: Debenhams Retail, Chums and Bamford.

Agency Roster: Last year, JD Williams worked with Carat Manchester.

N Brown Group
Griffin House, 40 Lever Street, Manchester, M60 6ES, 0161 238 2000

Ms Ann Steer
Marketing Director
ann.steer@jdwilliams.co.uk

Ms Suzi Burns
Public Relations Manager
Suzi.Burns@jdwilliams.co.uk