Honda Motor Europe Ltd | Company Profile, Marketing Contacts, Media Spend, Brands
Honda is one of the world's largest manufacturers of automobiles. The car company produces automobiles, power equipment, and recreational vehicles.
|Main Telephone||1344 888 000|
Honda Motor Europe Ltd ContactsContacts (5/9)
|Martin S.||Chief Financial Officer & General Manager||Berkshire|
Sample of Associated Brands
|Sharon H.||Area Customer Manager||Berkshire|
|Ellie O.||Public Relations Communications Executive||Berkshire|
|David H.||Communications Manager - Motorcycles & Power Equipment||Berkshire|
|Jemma J.||Manager Communications Manager - Europe||Berkshire|
|Honda Power Equipment||******|
|Honda - Lawnmower Range||*****|
|*****||****** *||Media Buying, Media Planning||2015||present|
|*****||******||Media Buying, Media Planning||2015||present|
|*****||****** & ******* ******||Sponsorship||2017||present|
|*****||****** & ******* ******||Creative||unknown||present|
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Campaign Imminent: Honda taps PR after appointing media and creative
Subject: TV, Radio, Digital, Online.
Company: Honda, one of the world's largest manufacturers of automobiles.
Opportunity: Appointed its third agency since late December, this time handing Prova PR an ongoing comms brief that will see the launch of a fully integrated campaign. Honda has handed McGarryBowen.
There has been a shift in consumer demand over the last 10 years with car buyers reconsidering their long-term brand loyalty, which affects how much people are willing to pay for a car. Consumers want higher quality, more sophisticated technology and features, but a lower price than luxury.
At the same time, consumers expect a seamless car-buying experience, which is why automotive companies are investing so much in both online and face-to-face enhancements. Car buyers are making much more educated purchases, reading up on reviews, statistics and brand reputation before making a decision, one that is no longer influenced by a high-pressure sales conversation.
Sellers should expect higher ad spend this year across all automotive brands, but go ahead and go after revenue tied to Honda’s upcoming campaign, which is a huge brand awareness push to increase footfall to showrooms.
Media Spend: Honda spent £15.6m on measured media in 2014, according to Nielsen. Last year's first half saw £9m spent, mostly in TV and radio.
Digital Breakdown: Honda could be better about keeping up with competitor Toyota in the UK digital advertising space. In the majority of last year (Jan- Oct), according to Moat UK, Honda ran only slightly more high impact ads over the prior year, but less standard and staying at about 2% mobile. Programmatic trends are about the same, leaving around 60% up for grabs, and video entered the picture this year, as it did for most brands, with Honda running 36 ads last year.
That being said, Toyota ran nearly twice as many display, video and high impact ads this year, with 4% mobile and about the same in programmatic. Honda's highest daily display activity last year was between Feb. and Apr., mobile in May and June and video in late Aug. on news and automotive publishers including autoexpress.co.uk, cars.com, forbes.com and youtube.com. This is similar, but could be more broad like Toyota, which runs more ads on arts & entertainment and food & drink, targeting more lifestyle consumers.
Target Audience: Young, upper-middle class.
Competition: Skoda, Toyota, Ford, VW, Nissan, Chevrolet, Hyundai, Fiat.
470 London Road, Slough, Berkshire, SL3 8QY, 01753 590 500
Ms. Olivia Dunn