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Wieden & Kennedy London | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone 020 7194 7000
Main Fax 020 7194 7100
Primary Address
16 Hanbury Street
London, London E1 6QR
England

Wieden & Kennedy London Contacts

Contacts (5/27)
Name Title City
Paul C. Chief Strategy Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7194 7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 16 Hanbury Street
London, London
E1 6QR
England

Neil C. Global Chief Operating Officer London
Laura M. Account Director London
Alexandra R. New Business Director London
Vikki K. Creative Services Director London

Client Relationships


Brand Service From To Media Spend
********** - **** Creative unknown present *******
***** Creative unknown present *******
***** Sponsorship 2017 present *******
**** Creative unknown present *******
**** ******** Creative unknown present ******

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WinmoEdge

OOH, Experiential Opps: Tyrrells launches first national ad campaign targeting ABC1 35-54s


Subject: OOH, Social, Experiential, Online, In-Store, Sampling. 

Company: Tyrrell's Potato Crisps is a UK-based food producer that makes bagged snacks including popcorn and crisps.

Opportunity: Recently launched its first nationwide advertising campaign, created by Maxus Media handled media.  

The OOH campaign "marks an evolution of our marketing strategy," according to CEO David Milner. With proximity to retail placement, high sales conversions are expected and if all goes well, this could be a reoccurring strategy as Tyrrells continues to invest in brand growth in the UK and overseas. 

The July campaign sees experiential marketing support at seven consumer events, so look for similar pairings in its usual Q4 push. The slogan “life’s a shindig” aims to reach 81% of the ABC1 35–54-year-old demographic, so sellers with this audience should reach out to secure revenue in the near future. 

Additional Information

Media Spend: The December test was the first time Tyrrells used more than solely PR, retail promotions and word of mouth. Outdoor and experiential should be a new constant, while TV and digital could be the next media entry with such major growth. 

Growth: This rollout is on the heals of reporting 17% UK sales growth during the 2016 fiscal year. By the end of this year, the crisps brand expects its brand value to reach £234m with a 36% year-on-year growth rate. In May, the crisps brand acquired German organic crisps producer Aroma Snacks to benefit from the fast-growing organic foods market. 

Competitors: Doritos

Tyrrell's Potato Crisps
Tyrrells Court Stretford Bridge Leominster, Herefordshire HR6 9DQ England, 01568 720 244

Ms. Jocelyn McNulty
Marketing Director
jocelyn.mcnulty@tyrrellspotatochips.co.uk

Mr David Milner
Chief Executive Officer
david.milner@tyrrellspotatochips.co.uk