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Vizeum | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7379 9000
Main Fax 020 7497 1177
Primary Address
Regent's Place
Sixth Floor
London, London NW1 3BF
England

Vizeum Contacts

Contacts (5/46)
Name Title City
Lee H. Global Clients President London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7379 9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Regent's Place
Sixth Floor
London, London
NW1 3BF
England

Chris L. Group Head London
Alex G. Associate Planning Director London
Jem L. Executive Director, Product & Innovation London
Cenk K. Group Account Director London

Client Relationships


Brand Service From To Media Spend
********-***** ***** Media Buying, Media Planning 2010 present ******
**** ******'* unknown present *
**** ********** - ****** **** ***** Media Buying, Media Planning 2013 present *
**** ********** - **** ******** *** Media Buying, Media Planning 2013 present *
**** ********** - **** **** ***** Media Buying, Media Planning 2013 present *

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WinmoEdge

Digital, Sponsorship Opps: TSB Bank taps Vizeum, John Brown for media and content


Subject: Sponsorship, Digital, Video, Online, Social, TV, Outdoor. 

CompanyTSB Bank plc, acquired by Span-based Sabadell Bank in July 2015

Opportunity: Tapped review launched earlier this year. This is TSB's first content-specific AOR appointment and is a strategic move to better align creative content and media placement. 

MRM Meteorite will remain on the direct marketing business. However, it is also likely the bank could look to make changes as a strategy evolves under the direction of a new media agency.  

After hiring Blake James as manager of digital engagement, TSB has increased digital advertising by more than 300x. Sellers within news and technology sectors should have an advantage, while sponsorship sellers should look ahead to open 2017 partnership spots. 

Additional Information

IncumbentManning Gottlieb OMD had held the media account for three years. 

Media Spend: Spent £21,472,729 in total measured media last year, according to Nielsen. TV and outdoor saw the majority, followed by press, radio and Internet, direct mail and display. 

Digital Breakdown: So far this year, according to Moat, the bank has run 56 standard display ads with 661 publishers. Of those, 12% were published site-direct versus programmatically. Top display destinations include engadget.com, huffingtonpost.com and gizmodo.co.uk. In addition, TBS ran 210 high impacts with 52 publishers and three video ads (81% site-direct) with 21 publishers.

During the same period in 2015, the bank published nil standard display ads, two high impacts and two video ads. 

Target Audience: Individuals, HNI’s, medium & large firms and investors

Competitors: HSBC, Yorkshire Bank, Barclays, Lloyds Banking Group. 

TSB Bank plc
20 Gresham Street
London, England EC2V 7JE
‚Äč0345 975 8758

Mr Nigel Gilbert
Chief Marketing & Communications Officer
nigel.gilbert@tsb.co.uk

Ms Katherine Mearman 
Head of Brand & Sponsorship
katherine.mearman@tsb.co.uk

Mr Blake James
Manager of Digital Engagement
blake.james@tsb.co.uk

Ms. Bian Salins
Head, Social - Digital
bian.salins@tsb.co.uk