OMD UK | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 3023 4500|
|Main Fax||020 3023 4502|
OMD UK Contacts
|Jessica R.||Chief Client Officer||London|
Sample of Associated Brands
|Hamid H.||Managing Partner||London|
|Rian S.||Chief Strategy Officer||London|
|Dan C.||Chief Executive Officer||London|
|Joanna L.||Chief Content Officer - EMEA||London|
|***** *********||Media Buying, Media Planning||unknown||present||*******|
|***** ****||Media Buying, Media Planning||unknown||present||*******|
|***** ******||Media Buying, Media Planning||unknown||present||********|
|***** ****||Media Buying, Media Planning||2013||present||****|
|***** ******||Media Buying, Media Planning||unknown||present||******|
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Summer campaign Imminent: Hilton hands BMB £9m social, content business
Subject: Social, Digital, Online, Video, TV.
Company: Hilton Hotels Corporation is one of the world's largest hotel companies, operating all over the globe via several brands.
Opportunity: Tapped BMB to its social and content strategy account for EMEA, worth an estimated £9m. The hotel giant hopes a new social media and content strategy will attract younger demos. Sellers should look for revenue opportunity tied to Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton brands this summer.
Go after imminent Q4 and Q1 spending after that as this Q1 Hilton drastically increased spending with a major TV campaign created by recently-appointed agency OMD UK handles media planning and buying.
Incumbent: Digital Royalty, a US-based agency.
Media Spend: Spent £4.5m last year, slightly down from 2014, according to Nielsen. In Q1 this year, a £3.7m TV campaign has made Q1 for 2016 spend reach £5.4m, higher than both 2014 and 2015 full year spend.
Digital Breakdown: Per Moat, so far this year Hilton has run 413 standard display ads with 1,913 publishers, Of those, 46% were published site-direct versus programmatically. Top destinations included seatguru.com, expedia.co.uk and hot-dinners.com. In addition, the brand ran 15 high impacts and seven video ads thus far.
The year prior saw the brand run 244 standard display ads with 775 publishers (2% mobile). Of those, 78% were published site-direct and top display ad destinations were ticketmast.erom, pgatour.com and headforpoints.com. 32 high impacts and one video ad also ran.
Target Audience: Leisure travelers, honeymooners, corporates, families, extended stay
Competitors: Accor Hotels, Marriott International, Starwood Hotels
Hilton Hotels Corporation
Maple Court Central Park Watford, Hertfordshire WD24 4QQ England, 020 7856 8000
Ms Maria Dimitrova
Director, eCommerce & Digital, EMEA
Mr. Aligi Gardenghi
Vice President Marketing - EMEA and Commercial Director
Mr Owen Farrington
Head of Social and Digital Content, BMB