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Mother London | Agency Profile, Contacts, AOR, Client Relationships




Service: creative, branding, advertising

Main Telephone 020 7012 1999
Main Fax 020 7012 1989
Primary Address
Biscuit Building
10 Redchurch Street
London, London E2 7DD
England

Mother London Contacts

Contacts (5/7)
Name Title City
Mark W. Co-Founder & Creative Partner London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7012 1999
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Biscuit Building
10 Redchurch Street
London, London
E2 7DD
England

Martin R. Creative Director London
Natalie H. Account Director London
Matthew T. Account Director London
Andy G. Business Lead London

Client Relationships


Brand Service From To Media Spend
**** creative unknown present *****
*** ****** Creative 2016 present *
***** - ***** Creative unknown present *****
***** *** Creative unknown present *
**** Creative unknown present ********

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WinmoEdge

Multi-Channel Opps: Baileys launches campaign with Mother London to warm millennial hearts


Subject: Beverages, Alcohol, Cinema, Digital, Outdoor, Press, TV, Social Media

Brand: Founded in 1974, Diageo.

Opportunity: Recently launched an integrated marketing campaign, with Mother London, titled "when Coffee met Baileys." The world's first social soap opera: a tale of when steamy met creamy is looking to warm consumers up on those cold nights. Baileys's usually works across experiential, in-house, social, digital and video.

Nine months after Diageo built out the Carat London, up for global review.

This particular campaign is aimed at linking Baileys to coffee to attract brand lovers and incoming millennial consumers, and benefit from both markets set to increase this winter. Mother London has handled creative since last year.

Additional Information

Media Spend: In the last year, Baileys spent over £6.9m primarily across outdoor, TV and cinema, with some devoted to press and digital. Q4 is peak spending season by far.

Digital Breakdown: In the last 12 months, according to Moat, 13 standard ads were run on 18 publishers. With 67 per cent placed site directly, leaving the rest for programmatic, top publishing sites are motherearthnews.com, huffingtonpost.co.uk, timeout.com and huffingtonpost.com. Also, three high impact ads and two video ads were run during this time. This is a decrease from 2014 so hopefully the brand is gearing up for a digital push this year to pull in their typical consumers.

Competitors: Amarula, Carolans and Sangster's, to name a few.

Baileys
Lakeside Drive, Park Royal, London NW10 7HQ, 020 8978 6000

Ms Anna MacDonald
Europe Marketing Director - Baileys
anna.macdonald@diageo.com

Ms Sara Sundholm
Senior Brand Manager - Baileys Western Europe
sara.sundholm@diageo.com

Ms Anna Laker
Senior Brand Manager - Baileys Western Europe
anna.laker@diageo.com